PNG Jewellers presents Prem Ratan Dhan Payo Collection

Prem Ratan Dhan Payo(PRDP), directed by Sooraj Barjatya , starring Salman Khan and Sonam Kapoor will showcase traditional and exclusive jewellery designed by PNG Jewellers. For PNG and Rajshri, It is the coming together of two brands, bound by Legacy, family values and their constant urge to deliver the best. The magnum opus of Sooraj Barjatya is one of the most awaited movies of this year and has a stellar star cast. The PRDP Jewellery range would be showcased in two segments at the PNG stores, five showrooms will have the full collection and thirteen other stores will be presenting a mini collection.

Prem Ratan Dhan Payo, is set in the backdrop of Rajasthan and depicts the story of a royal family. The jewellery designed by PNG Jewellers for this Salman and Sonam starrer is exclusive, elegant and diverse. Sonam Kapoor, Salman Khan and Neil Nitin Mukesh have adorned thirty six, eighteen and five designs by PNG respectively. Since the movie has a very princely and noble undercurrent, PNG has ensured that the PRDP jewellery collection reflects the same.

The Prem Ratan Dhan Payo Jewellery range is predominantly made in Gold, CZ with a few exceptions of Kundan, Jadau and heavy gold along with diamonds were used to complete the traditional Rajasthani appeal. Each design is different and has been created to compliment not only the character but also the scene.

The PRDP Jewellery range highlights the traditional values of Jewellery by catering to those who are fond of Kundan and Jadau Jewellery. Although they have used glass and CZ in most of the jewellery, real polki stones were encrusted on certain pieces as well. Every design comes with BIS Hallmark as a measure to maintain the supreme quality. The USP of PRDP Range by PNG is the scope of customization. A customer can choose between materials for their respective orders and PNG Jewellers would maintain authenticity and sense of personalization simultaneously.

Mr. Saurabh Gadgil, Chairman & Managing Director of PNG Jewellers stated with enthusiasm, “Sooraj Barjatya is doing a movie under the banner of Rajashri Productions after a really long time. With all these legendary names being associated with each other, expectations are riding high. We are excited to bring you this new range. Mr. Barjatya, along with our team has worked really hard to create some beautiful and intricate designs and we are hoping to see a hike in our sales with the launch of the PRDP range”

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Alia Bhatt unveils Autumn Winter collection for Jabong

After two successful clothing lines, B-town’s favorite style icon, Alia Bhatt unveiled her Autumn-Winter’15 collection exclusively on Jabong.

Splashes of blue, military prints, patent LBDs, edgy monochromes – all this and much more is available in Alia Bhatt’s well-awaited 2015 collection that aims to have your closet replicate the actor’s, known for her sartorial sense.

The collection, which primarily has four themes - Military, The Blues, Boho and Black & White, befits the actress’ personal sense of style. The actress-designer made sure she personally sat through those rigorous brainstorming sessions and discussed what works and doesn’t for her line. Alia feels the best part of the collection is that it doesn’t need much accessorizing; and you can just play with the make-up and you’re ready to go.

Alia Bhatt, Bollywood star and also the designer for the label Alia Bhatt for Jabong, said, “My collection largely is a reflection of my own sense of style which is easy yet glam. Fashion for me is a natural expression. It is as inherent as my personality. Alia Bhatt for Jabong line is meant for young at heart smart women, who love easy, affordable and edgy fashion. I define my Autumn/Winter 2015 collection as experimental yet wearable. Instinctive and unpredictable at the same time, it combines elements from both sports and work wear.”

Within just three weeks of its preview launch on Jabong.com, Alia’s AW15 collection has already broken the last year’s record by selling nearly double the number of apparel it did during the launch of her AW14 collection.
Jabong was voted as the leading consumer brand among all online fashion retailers in India according to a July 2015 report by Nielsen, a leading global information & measurement company that provides market research and insights in more than 100 countries. In the last year alone, Jabong’s total orders increased by a whopping 131.7%, while the total number of transactions went up by over 158%.
Jabong has in the past tied up with designers such as Gaurav Gupta and Rohit Bal for exclusive lines. The fashion e-commerce portal has also exclusively launched well-known international brands such as TOPSHOP, TOPMAN, Dorothy Perkins, Miss Selfridge and River Island in the Indian market.
Trend highlights from Alia Bhatt for Jabong
Military: The Military inspired trend is amongst Alia’s personal favourites. This is the first time that the actor is incorporating it in her own collection. There are pants, crop tops, blouses, jackets – all with subtle utility detailing.
Boho: The Boho theme is very wearable, comfortable and stylish in autumn colours and a strong Seventies vibe.
The Blues: This trend is dominated by fun denim jackets, boyfriend jeans, gap denims, distressed denims etc. It’s young, stylish and androgynous.
Black & White: This monochrome line is a chicer mini collection with a focus on soft tailoring and formals. It adapts well as day-to-night and the styles also work as eveningwear.

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