Alia Bhatt unveils Autumn Winter collection for Jabong

After two successful clothing lines, B-town’s favorite style icon, Alia Bhatt unveiled her Autumn-Winter’15 collection exclusively on Jabong.

Splashes of blue, military prints, patent LBDs, edgy monochromes – all this and much more is available in Alia Bhatt’s well-awaited 2015 collection that aims to have your closet replicate the actor’s, known for her sartorial sense.

The collection, which primarily has four themes - Military, The Blues, Boho and Black & White, befits the actress’ personal sense of style. The actress-designer made sure she personally sat through those rigorous brainstorming sessions and discussed what works and doesn’t for her line. Alia feels the best part of the collection is that it doesn’t need much accessorizing; and you can just play with the make-up and you’re ready to go.

Alia Bhatt, Bollywood star and also the designer for the label Alia Bhatt for Jabong, said, “My collection largely is a reflection of my own sense of style which is easy yet glam. Fashion for me is a natural expression. It is as inherent as my personality. Alia Bhatt for Jabong line is meant for young at heart smart women, who love easy, affordable and edgy fashion. I define my Autumn/Winter 2015 collection as experimental yet wearable. Instinctive and unpredictable at the same time, it combines elements from both sports and work wear.”

Within just three weeks of its preview launch on Jabong.com, Alia’s AW15 collection has already broken the last year’s record by selling nearly double the number of apparel it did during the launch of her AW14 collection.
Jabong was voted as the leading consumer brand among all online fashion retailers in India according to a July 2015 report by Nielsen, a leading global information & measurement company that provides market research and insights in more than 100 countries. In the last year alone, Jabong’s total orders increased by a whopping 131.7%, while the total number of transactions went up by over 158%.
Jabong has in the past tied up with designers such as Gaurav Gupta and Rohit Bal for exclusive lines. The fashion e-commerce portal has also exclusively launched well-known international brands such as TOPSHOP, TOPMAN, Dorothy Perkins, Miss Selfridge and River Island in the Indian market.
Trend highlights from Alia Bhatt for Jabong
Military: The Military inspired trend is amongst Alia’s personal favourites. This is the first time that the actor is incorporating it in her own collection. There are pants, crop tops, blouses, jackets – all with subtle utility detailing.
Boho: The Boho theme is very wearable, comfortable and stylish in autumn colours and a strong Seventies vibe.
The Blues: This trend is dominated by fun denim jackets, boyfriend jeans, gap denims, distressed denims etc. It’s young, stylish and androgynous.
Black & White: This monochrome line is a chicer mini collection with a focus on soft tailoring and formals. It adapts well as day-to-night and the styles also work as eveningwear.

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Shweta Sharma will soon hit the Silver Screen

New Delhi, October 6, 2015:  Shweta Sharma a cute, versatile and sexy performer will soon be seen performing on not one but two songs, one being a solo item number and second is the title song of the upcoming film Charlie Kay Chakkar Mein.

Naseeruddin Shah is starring in the film alongside award winning actors. The film is set to release on November 6th this year.

The Bollywood performer has built a good reputation in the entertainment industry. A Dancing diva whose heart-melting moves have been creating ripples on stage. She has shared screen space with Bollywood stars and recently appeared alongside south superstar Shuba Raju, Kalyani in Telugu film Agnatham.

Her journey from being an actress/performer to sharing the stage with ace performers of the country is a heart-warming one. She has credits of performing and sharing the stage with some of the ace artistes like Honey Singh, Atif Aslam, Euphoria, Sivamani, KK, Gulshan Grover, Katrina Kaif, Neeraj Shridhar ,Sunidhi Chauhan, Yana Gupta, Shaan, Sukhbir, Aditya Narayan, Chunky Pandey, Neha Dhupia, Bipasha, Konkana, Mika, Jazzy B, Aryans to name a few.

This film is expected to be her launchpad in the Hindi film industry.

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Bipasha Basu to debut on small screen with horror show

Speculations have been rife about Bipasha Basu, having ruled the Horror genre with a series of movies, venturing to television with a horror show. Well the grapevines can now rest as the Bong Bombshell has chosen a project establishing her mark in the Horror genre on the small screen after series of scare fests on silver screen. Just like the projects that Bipasha has been associated with be it the Raaz series, Aatma, Creature or Alone, this one too is quite unique and is called Darr Sabko Lagta Hai. Sources close to the developments confirm that the show is a TV mini-series in the horror genre, and will be anchored by the actress. There will be a creative director to oversee the show as a whole. But different directors will helm different episode. The show will see Bipasha in a new avatar – like that of a ghost? Well that remains to be seen. Sources also inform that the series is going to be episodic and will see a host of horror stories that will play out week after week.

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Actress Chitrangada Singh inaugurates Senco Gold & Diamonds

Senco Gold & Diamonds, more than 75 year old company in jewelry making and retailing has announced the launch of new showroom at Lajpat Nagar, Delhi for the jewelry lovers. Following the success of existing stores, the new store offers complete range of gold and Diamond Jewelry.

Located in one of the most ideal and centrally located place of Delhi, the store is spread in an area of 9000 sq. ft. distributed over 4 floors. Actor Chitrangada Singh was present at the venue to do the inauguration along with Mr. Suvankar Sen, Executive Director, Senco Gold & Diamonds.The retail chain of Senco Gold & Diamonds is the largest in Eastern India and one of the biggest in Indian jewelry sector. They are one of the finest manufacturers of handcrafted jewelry and around 2000 of the country’s finest artisans create more than 500000 pieces of jewelry every year.

Speaking on the occasion Mr. Suvankar Sen, Executive Director, Senco Gold & Diamonds said, “Our traditional handmade jewelry is marking its place all over India. We were receiving a huge demand from Delhi market and decided to launch it here to suffice the demand of our customers. Our light weight handmade jewelry is designed for all kind of customers and could be used at any occasion. Lajpat Nagar is a central place with good connectivity through public commutation too. One could see customers ranging from every class of the society here. I think this is one of the perfect places in Delhi to receive highest footfall as far as customers are concerned.” Senco Gold & Diamonds is known for its light weight jewelry. This collection was launched at the new store. This collection will be targeted for both middle to upper class people and range will start from Rs. 8000 and go up to Rs.10 lakh.

Present to do the inauguration Actor Chitrangada Singh said, “The collection is truly mesmerizing and surely will forge stars in the eyes of women once they will have a look at it. I keep wearing jewellery as per the demand of my roles or for different fashion shows due to which I am fond of buying them. I am happy to see that Senco Gold & Diamonds is providing option of buying jewellery not only for upper class people but also for those who find it difficult to buy jewellery due to high price range.”

The new showroom from Senco Gold & Diamonds will stock 22K hallmarked gold, certified diamond, platinum, costume jewelry, astral gems and most importantly light weight handmade jewelry.

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