FIRESTORM - Annual Mountain Biking Race

Firefox, a leading name in the premium bike segment in India, organized the 4th edition of its annual mountain biking race, FIRESTORM on 1st of March, 2015. Ireo, the fully integrated real estate organization with a pan-India footprint, served as the title sponsor for the annual biking event. Kick starting at 7 in the morning, the race witnessed cycling novices and veteran bikers battling the rugged terrain of the Manger forest in Gurgaon, for prizes over Rs. 3 lakhs.

Mr. Shiv Inder Singh, Managing Director Firefox Bikes, commented, “We have been organizing FIRESTORM for some years now. Bike-enthusiasts literally wait for this event to showcase their cycling skills while testing their endurance and mental strength. This year’s racing event saw a good turn out and was packed with energy, excitement and enthusiasm of the competing bikers.”

Mr. Pankaj Dugar, CEO Hospitality & Delhi, Ireo commented, “We are highly elated on associating with Firefox’s annual event FIRESTORM as its title sponsor. It was a great pleasure to see such passionate and zealous bikers converge together on one platform. We look forward to collaborating and adding weight to people’s enthusiasm and interest towards sporting events such as these.”

FIRESTORM was held amidst dirt paths where participants had to combat broken rocks, thorny Kikar trees and the occasional appearance of Neelgai and foxes. Going head to head in a multi lap format, the professional racers were required to cover a distance of approx. 42 kms and bike-fanatics had to cross a distance of 29 kms to win prizes of more than Rs. 3 Lakhs.

As pioneers of high performance biking in India, Firefox continues to fuel the passion of mountain bikers to discover their skill to thrill with FIRESTORM.

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Firefox launches Full Suspension ‘Raptor’Bike

Firefox, a leading name in the premium bike segment in India recently rolled out the robust Full Suspension ‘Raptor’ that is carefully-engineered forjerky terrain.Promising amazing speed, grip and smoothness, the mountain bike is available in two colors namely, Deep Ocean and Matt White. The cutting-edge specifications of Raptor are enough to tempt ridersto take the bike on a long speedy ride.

Raptor is perfectly modeled with a frameset that comes in two sizes i.e. 18” and 19.5”. The Drivetrain comprises SHIMANO EF51 7 speed Shifters, SHIMANO TZ31 14-34T 7 speed freewheels and WELLGO Alloy platform Pedals to name a few. With its Alloy 36H Double Wall Rims wheels and KENDA 26*2.1” tyres, the bike ensures a smooth ride to the bikers. Also not to forget the Seat Post made of alloy and measuring 30.4*350 mm, Handlebar, Stem, Headset and Brakeset befitting the bike that lend it a handsome look. Apart from this, the Front/Rear Wheel & Seat post with QR give the bike a perfect finish.

Full Suspension bikes are constructed for adventurous trails especially downhill racing. Raptor, built on the same lines,assists riders in pedaling smoothly over rocky surfaces.Whether the roads are sloppy or rocky, jerky or bumpy, Raptor, being a Full Suspension bike promises its bikers a smooth and leveled riding experience.



The bike costs Rs. 24,850 inclusive of applicable VAT.

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Firefox unveils ‘Karma’ for the fearless and free-spirited riders

Firefox, a leading name in the premium bike segment in India recently launched the power-packed Karma series of bikes to satiate the compulsive desire of adrenaline junkies for exciting adventure.Available in Matt black and made in Hybrid and Women Specific varieties, they comprise attractive features that are sure to lure intrepid bikers.

The bikes are carefully-constructed with Frameset that measures 15”. The Drivetrain comprises SHIMANO EF51, 7 speed Shifters, SHIMANO TZ21 14-28T, 7 speed Freewheels and WELLGO PP Pedals to name a few. The wheels are made of Alloy Double wall 36H Rims that are strong enough to combat rugged terrains. Besides this, the Front Wheel & Seat post with QR lend the bikes a sporty look.

The Hybrid Karma comprises features of mountain bikes, touring bikes as well as road bikes; hence it has the capability to bear extreme riding situations and applications. Comfortable and easy to handle, Hybrid Karma is perfectly modeled to help bikers roll smoothly over bumpy surfaces. Carefully-designed for women bikers, Women specific Karma also promises a smooth biking experience for heady women adventurers.

The bikes cost Rs. 17,220/- inclusive of applicable VAT.

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Firefox unveils its latest Maximus Bike: the new breed of Mountain Bikes

Firefox unveils its latest Maximus Bike: the new breed of Mountain Bike

• The bike with 29” wheels is made for the bumpy trails/
• The 29” wheeled bike guarantees amazing smoothness, grip and speed

New Delhi: Firefox, a leading name in the premium bike segment in India recently rolled out its 29” wheeled Maximus Mountain bike to render a smooth experience every time you hit the rough terrain. The bigger wheel of the bike promises better momentum while riding on bumpy roads and maintains your speed through narrow twists and turns.

The Maximus Bike is engineered in an innovative way to give you an enhanced biking experience. The gigantic wheels of the mountain bike offer umpteen benefits. The wider circumference of its wheels, higher air volume in its tires and larger contact patch with ground helps it to roll smoothly over rocky surfaces. The hardy mountain bike is also able to cover more distance per pedal revolution.

The Maximus Bike is a complete package comprising big wheels, remarkable smoothness, amazing grip and speed. The enormous size of the wheels has now become the ideal size for wheels in racing bikes and the racing world has embraced this robust bike built for the trail with much enthusiasm.

About Firefox
Firefox is a leading name in the premium bike segment in India. Based out of Greater Noida, Firefox caters to all age groups and segments of biking from MTB, Road, Hybrid, BMX to Kids. It has tie-ups with various international brands for bikes and accessories like Trek, Tern, Shimano, Saris, Finishline, Slime, Warner Brothers, MTV and Popeye Firefox. The USP of Firefox is that it offers complete biking solutions of international standards to its customers under one roof.

Their network is spread across 75 cities with over 150 outlets throughout the country. Firefox plans to expand its retail presence with 7 additional outlets in the next quarter and 30 new stores each successive year. The Firefox and Trek segment enjoys a solid market position with very little competition as they offer a wide range of over 75 bike models which caters to all age groups. The company targets its products at high-income salaried groups, corporate professionals, kids and young parents.

The mission of the company is to create and retain the position of being an aspirational brand for bikes and accessories in India and to have presence in every potential city of the country.

Price : INR 24,750
Specifications:

• Wheels : Alloy 32H Double Wall Rims
• Tires : KENDA 29 X 2.1"
• Front/Rear Wheel & Seat post with QR
• Please refer to the Specs sheet for the detailed information.

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