ShopClues.com unveils new logo & website user interface to strengthen foothold

ShopClues.com, India’s largest horizontal player in non standard categories, has unveiled a new logo to reflect its strong position in the market, as a preferred online shopping brand.

The ShopClues website and mobile app have also been revamped to offer a more visually-appealing interface and enhanced user experience (UI/UX), while accommodating the rapidly growing scale of business in terms of category expansion, merchant expansion and optimization.

The new logo continues to hold the two strongholds of the brand- comprehensiveness and trust, while bringing a contemporary, simpler and stronger vibe to the brand.

The improved UI/UX of the website and the mobile app makes it easier to navigate through the growing scale of the marketplace in terms of categories, merchandize, partner merchants and optimizations.

Gearing up for the mobile revolution, even the mobile version of the site, m.shopclues.com, has undergone a facelift in terms of design and functionality.

Radhika Aggarwal, Co-Founder of Shopclues.com, said, “We recently undertook end-to-end advertising and branding initiatives to further entrench ourselves as a brand of mass consumption.

The new logo ably demonstrates our commitment to be accessible across demographics and geographies.

It’s bolder, catchier and more vibrant thus increasing top-of-the-mind recall and spelling out our core value of being the preferred online partner for Indian shoppers and providing them with value and great selection.” The marketplace has more than 75000 merchants, 7500 national, regional and local brands, over 9 million SKUs across 3300 categories.

The leading marketplace nurtured the brand by first establishing a formidable presence in India before unveiling its market position. In a bid to firmly foster its value proposition, it has now launched its revamped logo and website/mobile app design to perpetuate its image as the most accessible online shopping partner for all Indians.

About ShopClues.com:

Founded in July 2011 in Silicon Valley, ShopClues.com is India's first and the largest managed marketplace that connects buyers and sellers online and offers a trusted and safe online shopping experience.

With our customer centric approach we provide the best online shopping experience to our customers - starting from the great selection, low price, ease of use, fast delivery, and ending with the best customer service you have ever experienced. ShopClues ships in over 12k cities across India and has thousands of online stores.

ShopClues is funded by leading institutional investors, is an Indian subsidiary of Clues Network Inc., a US Corporation and is based out of Gurgaon.

Read the rest of this entry

ShopClues launches ‘Style My Catalog’ as a value-added service for merchant partners

ShopClues.com,  an ecommerce portal in India, has launched a new service for the benefit of its merchant partners called ‘Style My Catalog’.

As a part of this service, sellers can avail of professional styling assistance for showcasing their merchandise online in the best possible fashion and improve sales. ‘Style My Catalog’ is the first of a suite of value-added services that ShopClues is introducing for the merchants who sell through the platform.

Radhika Ghai Aggarwal, Co-Founder & CMO, ShopClues said, “ShopClues has over 70,000 registered merchants – the largest seller community for an ecommerce portal in India.

Nearly 65% of these are small and medium businesses, many of who don’t have the merchandising expertise or access to marketing tools. Our value-added services are meant to aid such merchants so that they can do better business on our platform.”

“After carefully understanding the shopping propensities of online customers, we have introduced the ‘Style My Catalog’ service to help merchants develop the best-looking catalog for their products. It encompasses a bouquet of professional styling services to create, enhance and enrich the catalog for online sales.

Our styling experts will pay attention to every small detail regarding the portrayal of merchandise online and will make necessary alterations to help attract more customers and get higher conversions,” she added.

The stylists will focus on aspects such as model shoots, photo shoots of the product, image editing, tech specs and catalog content writing. All the services have been developed after studying what it is that makes shoppers buy a product online. Attractive pictures, high quality shots, variety of angles and clear descriptions convince customers to make a purchase faster hence styling the catalog is an investment and not a cost for the sellers.

Well-designed catalogs get more clicks in the online space and improve the ranking in search results as well. Since the online shopper can’t touch or feel the product, the way the offerings appear in pictures and the aesthetic appeal of the catalog are the only factors that impact the buying decision. ShopClues has devised the ‘Style My Catalog’ service keeping these points in mind.

Merchants can avail of this service at prices as low as Rs. 25 that go up to Rs. 375 only.

About ShopClues.com:

Founded in July 2011 in Silicon Valley, ShopClues.com is India's first and largest managed marketplace that connects buyers and sellers online and offers a trusted and safe online shopping experience.

With our customer centric approach we provide the best online shopping experience to our customers - starting from the great selection, low price, ease of use, fast delivery, and ending with the best customer service you have ever experienced.

ShopClues ships in over 12k cities across India and has thousands of online stores.

ShopClues, ecommerce portal in India,  is funded by leading institutional investors, is an Indian subsidiary of Clues Network Inc., a US Corporation and is based out of Gurgaon.

Read the rest of this entry