‘By The Women, For The Women’, Saiesta creates Storm in E-Commerce Space

The uniqueness is not just in the fact that it is a fashion portal run by women and serves only the women folks, but also that it offers entrepreneurial opportunity to women, aiming to make them financially self-reliant.

When women are storming into male bastions in almost every field and have been making a mark, e-commerce domain is no exception. Online fashion portal Saiesta.com, which is a brand ‘By The Women, For The Women,’ is creating a flutter in a space dominated mainly by men entrepreneurs, relatively in much shorter span.
Saiesta.com, which is a one-stop online shop for clothes and accessories for multiple occasions, is the country’s first Income Generating Fashion Portal, offering entrepreneurial opportunity to women.

“With Saiesta we aim to prove that women can give same output and even excel men in any domain of work. We saw that e-commerce was thriving but lacked women footprints. Finding it challenging, we plunged into the space and thought to offer women not just clothes and accessories that are affordable yet class apart, but also an opportunity to make money while at it. Our concept of making women entrepreneurs is a way to celebrate womanhood and make every woman feel special, either by a piece of our clothes or through the opportunity to them to earn money. It also makes us proud to say that the company has soul of woman whose expression can be seen on our offerings. With Saiesta, we want to give an ode to womanhood,” says Sonal Abroal, Chief Operating Officer, Saiesta.com.

Since its launch in January, the company has successfully made over 600 sales associates pan-India, a testimony to how popular the concept is getting with women.

Saiesta is an extremely progressive women-centric organization and a rapidly growing online fashion retail studio, which wants maximum number of women to be part of its growth and earn while others are shopping.

The avenue is open for women from all walks of life, whether students, already working, or simple home makers. The portal enlists women above 18 years of age as sales associates and allows them to augment their income under its ‘earn while others shop’ model. By becoming privileged members of the site, these women entrepreneurs can earn commission on the purchases made by women referred by them.

The portal is ideal for those women who are housewives and aim to do something for financial independence or for those who want to make extra money alongside their jobs. Women can work from home or existing work place at most suitable hours, without hurting their primary responsibilities.

#clothing  #Fashion #Saiesta #Anarkali and #Lehenga collections 

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The Yellow Door- a shop for all home décor needs

Taking forward its commitment for fostering ancient Indian crafts and modern global designs in complete harmony, The Yellow Door today launched theyellowdoorstore.com, an extensive and carefully curated online shop for all home décor needs. In-house designers draw inspirations from time honoured designs and collaborate with specialists from around the world. The collections are carefully handcrafted in the small towns of India and meet the highest standards of quality and value.

The Yellow Door is your entry to an exclusive and unique range of home products and a service-driven shopping experience that relies on the most innovative use of technology. Speaking on the launch, Ms. Versha Vohra, Director, The Yellow Door said “We are not here only to sell unique designs and superior quality at excellent prices but we are a platform that connects with its users and will help predict or adapt global decor trends for the Indian home. It inspires attractive decorating for every room and thoughtful gifting for everyone on your list.”

​​Turnkey Solutions & Services

Experienced professionals are trained to provide expert decorating and entertaining advice. No space is too small or too large. An in-house capacity for manufacturing furniture helps in servicing clients effectively, with a quick turnaround time and full customisation. The company offers excellent after sales support.

• Home Stylist’ enables users to get their room or home setting done exclusively by a yellow door certified interior designer. A bare-shell apartment/office space/greenfield site, is turned into a fully functional residence/office as per client requirements and handed over in a timely manner. A convenience charge of Rs. XYZ is applicable for the visit but if one shops for more than 2,00,000 then this service can be availed free of charge.
• ‘Gift Registry’ enables users to compile a list of items they wish to receive for a special occasion like their wedding, house warming, baby shower, anniversaries etc. This allows gift givers to be certain that they are purchasing items that will be truly appreciated and prevents the duplication of gifts. The Yellow Door ensures efficiency by removing items from the list as they are purchased. It offers immense flexibility in adding gifts and full purchase coordination as the gifts are delivered at a mutually convenient time.

​​Innovative Technology
‘Buy The Look’ is an app that enables home owners to accurately visualise their room. Users can choose from a wide range of existing room shapes, specify their measurements and then place various products or items to see how their room will look. This lets the home owner plan their room setup and visually judge the amount of space remaining around the furniture or other items. Once they are convinced they can submit the design to Buy the look or request interior designers at The Yellow Door to review and suggest changes or provide a design, including 3D snapshots.

​​Sustainable Development
Shipping to over 90 countries around the world and to every region within India, theyellowdoorstore.com combines contemporary design with the unique skills of craftsmen pan India. It further promotes Indian handicrafts by dedicating 3% of all sales towards the upliftment and development of this inimitable talent.


​​Exclusive Collection
The portal offers exclusive designs and expertly crafted products across a wide range of categories. From stylish indoor and outdoor furniture including beds, sofas, wardrobes, dining sets, chairs, shelves, tables and bars to Kids furniture such as bunk beds, multipurpose furniture and more. From wall décor like wall art, wallpapers, mirrors and decals to lighting solutions like ceiling lamps, table tops, wall-mounted lamps, candles and candle holders. The kitchen & Bar segment features a vast array of bar sets, glasses, bowls, platters, trays, cutlery, coasters and enamel plated portable BBQ. The website also features a signature compilation of gifts, other décor items and collectibles along with a basic bath collection that will be further strengthened in the next phase.

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Wonderchef aims to make gifting a Wonderful experience this Diwali

New Delhi, 20th October 2014: Chef Sanjeev Kapoor promoted kitchen appliance brand “Wonderchef” offers some innovative and attractive promotional offers this Diwali.

To boost up the thoughts and desires of re-decorating kitchen of customers it added a “Fashion” statement in its offerings where 4-seasons range of cookware is being launched in exclusive partnership with Shoppers Stop and Amazon.com. Moreover it is offering discounts ranging from 20% to 50% on entire range are being offered in the 5 days leading to diwali.


To enhance the festive spirit in customers Wonderchef has taken some aggressive promotional drive with the discount offers. It expects that these offers are going to give almost a month's worth of sale in coming 5 days.

Wonderchef is also going aggressive on e-commerce as well as in departmental stores by offering mega deals for customers to the tune of 50% off on select ranges. It expects that Google ads and mailers in partnership with leading sites like Amazon and Snapdeal would utilise 33% of its annual budget for FY 2014-15

Announcing the Diwali offers Mr. Ravi Saxena, CEO, WonderChef expressed optimistic revelation for most exquisite gifting options to customers. He said, “This Diwali, we have introduced fashion into cookware for our customers, Customers look for not only high perceived value, but also long term benefit and real value to recipient.”

The company also announced the launch of its own Television show on Food Food Channel. “The tremendous response we have received has prompted us to take television to the next level. We are looking investing over 20 million INR on just television and over 30 million INR on consumer promotions this festive season.” added Mr. Saxena. A key focus channel of the organisation will be e-commerce for this festive season apart from all traditional channels that Wonderchef has been part of.

It has also extended festive offers drive to its franchisees and business partners where the top 3 franchisees in Diwali sales would be invited to Mumbai to have an exclusive dinner with our CEO Mr. Ravi Saxena and chef Sanjeev Kapoor.

They see a confidence building and encouragement through such meet and greet initiatives. Moreover, to be more friendly with their regular and loyal customers, Wonderchef is offering 25% additional discount on Wonderchef website.

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Shopping Mall: Think and Spend Wisely

By Jyoti Parida

In this fast paced life how everything is getting modernized and people are having very less time to spend with the family. So by keeping these criteria in mind these big malls have been created. So it is one stop shop. Inside these malls one can get clothing, fooding & entertainment.

How these shopping malls are trying to attract people. Basically on the weekends its traffic is being very jam. I mean the meaning of MALL is Mai Aapko Loot Loonga. And how this is being done I am going to explain it step by step.

When you enter into a multi-storied shopping mall from ground floor to the last floor it is full of numerous retail stores, food courts, multiplexes; entertainment zones. They give so many offers to attract people and also discounts on clothes.

But people never think about the profit or loss they are bearing from these shopping malls. They simply go by listening the offers. I think that the offers they are giving that are not on the fresh items but on the remaining & old stocks.

Then if we really want to buy some old stuff then we can get it from outlets and in very less price from that of the malls. The same is for the food products also. When we buy biscuits, chocolates, soaps, pulses or any other items then you may see the offers are not on all items.

If they are really interested in giving discounts then why not in all items why only on selected products. So, from this we should learn that how for their profit they are attracting us. Now after shopping you may go for some entertainment by going to multiplex or you may choose the games zone for your children.

In the multiplex the movie tickets always varies. In the games zone the rides charges are very high. And the games that maximum children playing are all electronic games. There are no games that they can play physically, that they usually play in the public parks.

If a child will play for hours in front of the computer then he is only concentrating on that game other than that he is doing nothing. But when children play in the park they are not sitting, but they are running here and there and learning so many physically games and simultaneously they are doing exercise, which is very necessary for them in now a days.

So no parent is having interest to think that whether the games their children are playing is good or bad for their health. They are only maintaining the fashion that everybody is following. Now- a- days, it has only become a fashion to visit the malls do shopping, eating in the food courts, children playing in the games zone or watch movies and etc.

But can you think that a middle class family can afford these malls offers? I don’t think because of the high charges. From this we must be clear that these offers are for the high-class people not for the middle class people for whom money really matters.

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