The Yellow Door- a shop for all home décor needs

Taking forward its commitment for fostering ancient Indian crafts and modern global designs in complete harmony, The Yellow Door today launched theyellowdoorstore.com, an extensive and carefully curated online shop for all home décor needs. In-house designers draw inspirations from time honoured designs and collaborate with specialists from around the world. The collections are carefully handcrafted in the small towns of India and meet the highest standards of quality and value.

The Yellow Door is your entry to an exclusive and unique range of home products and a service-driven shopping experience that relies on the most innovative use of technology. Speaking on the launch, Ms. Versha Vohra, Director, The Yellow Door said “We are not here only to sell unique designs and superior quality at excellent prices but we are a platform that connects with its users and will help predict or adapt global decor trends for the Indian home. It inspires attractive decorating for every room and thoughtful gifting for everyone on your list.”

​​Turnkey Solutions & Services

Experienced professionals are trained to provide expert decorating and entertaining advice. No space is too small or too large. An in-house capacity for manufacturing furniture helps in servicing clients effectively, with a quick turnaround time and full customisation. The company offers excellent after sales support.

• Home Stylist’ enables users to get their room or home setting done exclusively by a yellow door certified interior designer. A bare-shell apartment/office space/greenfield site, is turned into a fully functional residence/office as per client requirements and handed over in a timely manner. A convenience charge of Rs. XYZ is applicable for the visit but if one shops for more than 2,00,000 then this service can be availed free of charge.
• ‘Gift Registry’ enables users to compile a list of items they wish to receive for a special occasion like their wedding, house warming, baby shower, anniversaries etc. This allows gift givers to be certain that they are purchasing items that will be truly appreciated and prevents the duplication of gifts. The Yellow Door ensures efficiency by removing items from the list as they are purchased. It offers immense flexibility in adding gifts and full purchase coordination as the gifts are delivered at a mutually convenient time.

​​Innovative Technology
‘Buy The Look’ is an app that enables home owners to accurately visualise their room. Users can choose from a wide range of existing room shapes, specify their measurements and then place various products or items to see how their room will look. This lets the home owner plan their room setup and visually judge the amount of space remaining around the furniture or other items. Once they are convinced they can submit the design to Buy the look or request interior designers at The Yellow Door to review and suggest changes or provide a design, including 3D snapshots.

​​Sustainable Development
Shipping to over 90 countries around the world and to every region within India, theyellowdoorstore.com combines contemporary design with the unique skills of craftsmen pan India. It further promotes Indian handicrafts by dedicating 3% of all sales towards the upliftment and development of this inimitable talent.


​​Exclusive Collection
The portal offers exclusive designs and expertly crafted products across a wide range of categories. From stylish indoor and outdoor furniture including beds, sofas, wardrobes, dining sets, chairs, shelves, tables and bars to Kids furniture such as bunk beds, multipurpose furniture and more. From wall décor like wall art, wallpapers, mirrors and decals to lighting solutions like ceiling lamps, table tops, wall-mounted lamps, candles and candle holders. The kitchen & Bar segment features a vast array of bar sets, glasses, bowls, platters, trays, cutlery, coasters and enamel plated portable BBQ. The website also features a signature compilation of gifts, other décor items and collectibles along with a basic bath collection that will be further strengthened in the next phase.

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Panasonic India launches ELUGA S smartphone

PANASONIC INTRODUCES ITS OCTA CORE SELFIE SMARTPHONE “ELUGA S” WITH BLINK PLAY FEATURE IN THE INDIAN MARKET

• Panasonic introduces its new Octacore smartphone ELUGA S with eye-definition BLINK PLAY that clicks selfies and groupies with a 5MP snapper
• Panasonic ELUGA S is priced at Rs 11,190 and will be available to the Indian consumers from third week of Nov, 2014.

New Delhi, 12th Nov, 2014: Taking forward from the phenomenal response for the ELUGA smartphones, Panasonic India today announced the launch of its new variant; ELUGA S for the Indian market. This is in continuity to the already existing ELUGA series; which has become one of the coolest and most sought after phones from Panasonic in India and it is these phones which have always been recognized for their design, superior build quality and unique user interface for single hand operation. Redefining technological innovation and software advancement, the company continues to introduce devices which are equipped with top of the line hardware and the newly launched 5 inch ELUGA S with HD IPS display features the eye-definition ‘BLINK PLAY’ that lets one click flawless selfies or groupies with a 5MP Front Snapper.

The new phone runs on the latest Android 4.4.2 KitKat operating system and is powered by True Octa Core (1.4GHz) processor. It has 1GB of RAM and 8GB of internal memory which can be expanded upto 32GB. The ELUGA S smartphone sports an 8MP FHD capable autofocus camera along with 2100 mAh battery. When ready to shoot, simply blink your eyes & the phone will recognize the eye gesture to initiate the automatic three-second countdown. That lets one catch every moment in the blink of an eye. The stylish thin bezel on front coupled with leatherette skin on rear keeps the ELUGA S chic and compact.

Expressing his pleasure on the launch, Mr. Manish Sharma, Managing Director, Panasonic India said “We are sure that Panasonic’s ELUGA smartphone range has certainly raised the bar of standard to a great level and has the potential to succeed in the Indian market. This is the third phone is the ELUGA series which defines our willingness to embrace new technology in a market like India. As we launch new devices, we will continue to innovate for our customers.”

Sharing his thoughts on ELUGA S, Mr. Pankaj Rana, Business Head – Mobility Division, Panasonic India said “With the launch this series, we have redefined the design aspect and user experience in our range of smartphones. With the introduction of ELUGA S we have gone one step further in software innovation to provide a thrilling and fresh experience targeting the trendy youth of today that is always in a lookout for new and innovative dimension in technology”.

The innovations and new features do not stop just at the phone- the Bollywood heartthrob and Panasonic Smartphones brand ambassador Varun Dhawan will be seen singing his first RAP- “All you got-a-do is blink. Wait for it” which is a part of the TVC of ELUGA S.

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All About Small Business

What strikes to your mind while thinking about ‘Small Business’? Probably, answers we know - it is all about having a small set up or entrepreneur doing small task.


That’s not applicable everywhere in all the scenarios in the business world. Think again, small business is the alternative but effective way to grow in business.


When it comes to a start up, initially it starts with small business, and the success will transform it into a mega business model. Doing a business itself challenging task as economics defined for production four factors required viz., land, labour, capital and organization.


And without these factors, business is just impossible. The perfect implementation of these four factors could be at best in small business.


Small business is not completely a small business at least in terms of the profit it earns. For example, if one earns 40 per cent net profit out of small business, this is equal to same per cent of net profit in any other mega business.


The only different is the value or market you have, and the marginal value of the money you have in the business. In the world of business there is always scope for development and expansion only the approach is right and you know your target customers.


Serving customers through products is the hardest job ever in the world because they are different from another.


This sort of business is the best ways to cherish, gain and develop. Start up a business in small way but aim to grow with it, feel that sky is the only limit, if you want to top.

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The Stand of Apple Products in India

Apple is the largest seller of smartphones and tablets across the world with its wide range of products and innovative features. Some of the eye catching products launched by Apple in recent days are the new iPhone 5, the new range of iPods and now the iPad Mini. Resting the rumors about iPad 3, Apple unveiled the iPad Mini, a much lighter and slicker iPad which includes all the functionality of an iPad. But what the question is how these Apple products are performing in the Indian market and how many people are really aware about its innovative features. Let’s see how it goes.

Who use Apple products in India?

1. 27 million of people in India are actually using smartphones and Samsung is the brand which most of the people prefer.
2. In India, you’ll see business emeralds, celebrities, and top dollar earners using iPhone or iPad the most. Companies like Samsung and Nokia are providing the same quality features in their smartphones at cheaper rates and that’s what making the competition tough for Apple.
3. For a Dollar economic country buying an iPhone or iPad is not a big issue. But when it comes to India, the rates became doubled and Apple products became unaffordable for a small scale earner.
4. To increase the demand, Apple India tied up with some big educational institutions, banks and technology enterprises of India. It provides iPad, iPhone and Mac at mass volume and cheaper rates.
5. Most of the outsourcing software development firms in India are using Mac, iPhone or iPad to develop competent applications.
6. Apart from these some individual mobile application developers, rich students or know-how guys use various Apple products.

iPhone or iPad - What we don’t use

We’re stressing on the iPhone and iPad, as these are people’s product. But how many people in India actually are utilizing the iPhone or iPad to the fullest. Is it worthy to buy a phone with same features as iPhone but at cheaper rates?

Siri: The voice search assistant, which search online through voice queries. Around 16 million of Smarphone users in India search for things online and all of them prefer to type and search. For now Siri is not available in India edition iPhone or iPads.

Apple Maps: After issues with Google maps, Apple came up with its own maps which are actually much impressively designed. But are these maps are completely updated with Indian geography and how many people in India are actually using these maps for navigation.

Facetime: We don’t know the detailed statistics of Facetime usage in India, but overall statistics does show people using smartphones do mostly chat over Facebook, Skype or Gtalk.

iCloud: This feature has still been un-explored by Indian iPhone users and often confused with Internet or Email programmes.

Video Calling: People prefer more like to have chat over Facebook or Gtalk.

iTunes Music: Indian version iPhones don’t come with iTunes Music store as due to the fact that Indian songs are not available at iTunes. Apple is planning to include this in the next iOS updates. Though you can download games and apps from the iTunes store.

And above all, these features are also available with phones from Samsung & Nokia and that’s too at affordable prices. Even Apple named as one of the best technology marketing brand, it does fail to impress the Indian mobile phone market. There is a proverb we say in India­­­ which spells like this “Jo Dikhta Hai Who Bikta Hai” (What ­­­You See is What They Sell) and that’s why Apple needs to bring some region specific features to attract the Indian mobile phone users.

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Smart Phones: A Comparison

Phablets, the phones with screen size of 5inches and above, are for those consumers, who may not want to spend on both, a phone as well as a tablet. Here is a comparison, of three brands of smart phones. Mercury magiQ, Micromax A 100, and I Ball Andi 5c.

When it comes to some features, all three are same in some aspects, such as, when it comes to touch screen, all three have 5 inch screens, Resolution, Mercury magiQ and I Ball Andi 5c, have same resolution, 800x480, whereas , Micromax A 100, has a Resolution of 854x480. All three have the same processor, 1 GHz, Same ram 512 MB, Memory again same 4 GB. All three have the same microSD up to 32GB, Camera also same, 5 MP, Autofocus and Flash.

All three have front camera with VGA, 3G, Wi-Fi, and Bluetooth. When it comes to the battery there is variation in all three, Mercury magiQ, 2200 mAh, Micromax A 100, 2000mAH, and I Ball Andi 5c, 2300mAH. There is again variation in all three, when it comes to Avg Battery, Micromax A 100, gives an average of around 18 Hrs, , Mercury magiQ , gives around, 12 Hrs, and I Ball Andi 5c, gives an average of 15 Hrs. All three have Dual-Sims GSM+GSM.

Coming to the price aspect, Mercury MagiQ is priced Rs.12,700/-, Micromax A 100, is priced, Rs. 9,999/-, and I Ball Andi 5c is priced, Rs.12,999/-. So, asses all three and make a smart choice.

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Sony Xperia S: The Smartphone that stands apart

Sony Xperia S’s 4.3 inch screen with that can feature 16 million colors is surely the most striking feature of this Smartphone. Powered by Sony Bravia, this is the brand’s first phone after its adieu to Ericson. Its built in NFC feature enables scanning tags and exchanging of documents.


With respect to its design, the deep blacks make the phone look chic and elegant. The LED backlit and the scratch resistant glass makes its users feel at ease. The LED indicators glow in different colors to represent different events. The Gingerbread OS facilitates a user – friendly interface. The 12Mp camera with amazing quality allows you to experiment with different shooting conditions with its incorporated features like 3Dpanaroma, Autoscene etc.

The 32 GB of internal memory gives you no reasons to compromise with your storage requirements. However, they could have bumped up with something advanced than the 1.5 GHz Scorpion CPU.

Connectivity is not an issue with Sony Xperia S. It even enables transferring files with its Wi-Fi Direct Support feature. There are two types of keyboards including the landscape mode, where the entire keyboard can be seen and supports two – handed usage. The portrait mode facilitates one-handed usage. You may need to charge this Smartphone once in a day with respect to normal usage.

Sony Xperia S serves to be the perfect package and is capable of leading the android bandwagon.

Final verdict: Sony Xperia S is an exciting android phone with its 4.3-inch screen and comfortably fits into your palms. Paving the way for a convenient usage, there are varied features including the 32 GB internal memory, Gingerbread OS and its LED indicators. Besides, it looks great.

Reviewed by the Experts @RelianceDigital after the analysis and study of the phone in detail Reliance Digital, the Consumer Durables and Electronic Arm of RIL is a one stop shop for technology solutions of all kinds.

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My film has two heroines, Vidya Balan and Kolkata: Sujoy Ghosh

Press Release:

Touring Kolkotta during the auspicious festival of Durga Puja, the song takes watchers through prime locations like Howrah Bridge , Kumartuli , Lal Bazar and other iconic places that the city boasts off.




Says director Sujoy Ghosh “My film has two heroines, Vidya Balan and Kolkata, and this song was for the latter”



Sung by the legendary Usha Uthap of “Darling” fame, the songstress now starts the New Year with a bang with `Ami shotti bolchi”. Adds Sujoy “I've always wanted Didi to sing for me but didn't approach her till Vishal came up with this song. It's trademark Kolkata and Didi is the voice of Kolkata”



Talking about how the song came about explains the director “The words, `Ami shotti bolchi' (I'm speaking the truth) just popped out while chatting with Vishal (co-composer Vishal Dadlani) and became the starting point for a song that's been shot on the streets of Kolkata.“

If sources are to be believed a large chunk of the film’s tight budget went into the team’s safety during the shoot of the song, not only due to the high-risk locations but also because of the growing mobs that would follow the cast and crew while in the city.

Picturized on protagonist Vidya who goes in search for her missing husband the song promises to be nothing short of a traveler’s delight.

Directed by Sujoy Ghosh,Viacom 18’s Kahaani comes to a theatre near you 9th March 2012.

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Review of Samsung Galaxy Tab 750 and 730:NDTV Profit

The Samsung Galaxy S II may be a good competitor to Apple iPhone in the arena of smartphone market. Here is exclusive review of the gadget by the NDTV Profit new channel on its show 'gadget guru'.

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