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Nov 7, 2014

Airtel launches ‘One Touch Internet’

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Airtel launches ‘One Touch Internet’ – the simplest way for first time users to learn the internet
A first-of-its-kind initiative aimed at opening doors of the internet for millions in India
  • Simple & intuitive interface specially designed to make internet discovery easy for first-time users
  • One-stop-shop to see-try-buy popular internet services like social networking, videos, online shopping, music etc.
  • Hosts free tutorial videos on how to use common online services (including Facebook, Twitter and YouTube) and offers free trial packs to help first-time users sample services
  • Currently available in English & Hindi user interface; to additionally be launched in 8 vernacular languages in weeks to come 
 New Delhi, 7th November 2014: Bharti Airtel, a leading global telecom service provider with operations in 20 countries across Asia and Africa, today announced the launch of ‘One Touch Internet’ – a first of its kind initiative aimed at simplifying internet services for millions of first-time users in India. Airtel’s ‘One Touch Internet’ is a WAP (Wireless Application Protocol) portal designed with a simple, secure and intuitive interface that will allow first-time users to discover the internet easily and help them overcome common perception barriers around the mobile data experience. Now available for prepaid mobile customers on Airtel - ‘One Touch Internet’ will work as a single point destination for uninitiated internet users to see-try-buy a host of popular services (including social networking, videos, online shopping and travel bookings) through *free tutorial videos and trial packs – all with just one touch.

Srinivasan Gopalan, Director – Consumer Business, Bharti Airtel said, “The Indian telecom market has entered a phase of data led growth. As data networks expand and internet enabled devices become affordable - more and more Indians are getting online on their mobile devices. However, our market research has shown that there are millions of customers across the country who own an internet-ready mobile device and are keen on getting online, but are apprehensive due to reasons like lack of know-how and fear of incurring heavy data charges. Airtel’s ‘One Touch Internet’ will address these very customer challenges and play the crucial role of hand-holding first-time mobile users as they discover the internet. We believe that this initiative can play a transformational role in breaking perception barriers among customers and demystifying the internet not only for the young and urban, but for people from across generations and social strata – thus giving the Indian masses an opportunity to enjoy their first ever internet experience”.

‘One Touch Internet’: Key features
  • Opportunity for first-time data users in India to learn & experience the internet
  • One-stop-shop to see-try-buy internet services
  • Simple & intuitive user interface specially designed to aid learning
  • Free trial packs and video tutorials for popular services like Facebook, Twitter, YouTube etc
  • Intuitive pricing packs for first-time users
  • Easy subscription to internet packs with ‘My Account’ management: Check balance for TalkTime, data, trial usage etc.
  • Available for 2G & 3G Airtel prepaid mobile customers with internet-enabled devices
  • Launched in English & Hindi; 8 vernacular languages to be added 
 The rapid penetration of mobile telephony has played a pivotal role in transforming the socio economic growth in countries world over, including India. According to estimates - India has over 220 million internet users today, of which, about 59% get online over a mobile device. Projected to reach a whopping 385 million by 2017, the smartphone penetration in India is only growing stronger and contributing to a rapidly increasing base of internet users, which is expected to more than double to 480 million by 2017.

To self-learn or have family and friends explain the internet to them easily, Airtel prepaid mobile customers can now call 111 or simply visit http://one.airtel.in on their mobile phones’ web browsers. Currently available in English and Hindi, ‘One Touch Internet’ will soon also be available in 8 Indian vernacular languages in weeks to come.

To promote the launch of ‘One Touch Internet’, Airtel is also launching a full-blown 360° brand campaign. The insight for its Television Commercial (TVC) film comes from the brand’s core territory of enabling relationships, and evokes a strong emotional connect compelling viewers to teach someone how to discover the joys of the internet. The TVC will also be supported by a strong digital leg.

To know more about how customers can use Airtel’s all new ‘One Touch Internet’, please visit www.airtel.in/onetouchinternet.


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