FMCG Sector booms in Rural India: NSSO

The National Sample Survey Office (NSSO) has released the survey 2009-10 on household consumer expenditure on Friday.

According to the survey of NSSO, the FMCG sector has been booming in the rural India. As the rural India people have been spending more on consumer goods like durables, beverages and services for last five years.

It is believed that the high influence of advertisement may cause the boom in the FMCG goods in the rural market; however it was not confirmed in the survey.