Gulaab Gang Music Launch: Receives Guinness World Book Record for largest Music Launch

3rd Feb, 2014: Anubhav Sinha’s, Benaras MediaWorks and T-series released the music of the much awaited film ‘Gulaab Gang’ in January in the spiritual centre of the country, Varanasi. Starring actresses, Madhuri Dixit- Nene and Juhi Chawla in all new avatars, the film comes with the hard hitting message of women empowerment and will premiere on International Women’s Day - the 7th of March, in screens across India. The music launch received the Guinness World Book Record today, for the largest music launch.

More than Twenty thousand people packed the grounds and showed their support by turning up wearing gulaabi (pink) caps. Female students from various schools and colleges performed at the event with dance’s and drama’s adding a punch to the film’s social message. The highlight was a rally by students which shouted out slogans and were joined by the crowd gathered vibrating the whole arena.

Keeping in mind the spirit and fervor of the film, the makers put together an event in the interiors of the country emanating the true flavor of India befitting the film. The film’s music was presented by producer Anubhav Sinha, director Soumik Sen, Mushtaq Sheikh and the dazzling actress, Madhuri Dixit- Nene in front of thousands of fans donning the gulaabi-topi.

Playing Rajjo Devi a tough activist crusading for woman’s rights in the film, Madhuri fleshed out her character as she took a pledge in favour of every daughter of the country in front of an eager audience. On popular demand, Madhuri even crooned “Rang di saari Gulaabi Chunariya re” a soulful number from the film giving a glimpse of the striking music, from the equally striking film.

Madhuri Dixit-Nene commented “A daughter keeps the balance intact in a family. There should be a sense of equality between a man and woman present in the society. My character Rajjo in the film is fighting for the same cause. The character maybe different from Madhuri as a person. But Madhuri agrees and stands with Rajjo. The story of Gulaab Gang is a piece of my heart. It make’s me very happy and proud to see the support people have given the film and its message”

Speaking on the launch in Benaras, Anubhav Sinha said “I am honoured by the love and support shown by the people of my hometown, which is very close to my heart. Gulaab Gang is sure to strike a chord in the hearts of millions and I am equally assured by the response I have got from the music launch here today. Women’s empowerment is a pressing issue in our country and Gulaab Gang is just a step towards addressing it.”

Anubhav Sinha & Madhuri crusades for womens rights in the spiritual capital of India