Aamir Khan on Organic Farming

It has been reported in many news bulletins many times about the side effects of the chemical farming and advantages of organic farmings in India. On Sunday, the episode of Satyamev Jayate was focused on agriculture, farmers and organic farming. It has been the core issue in India and the episode of Satyamev Jayate was quite successful in counting on the advantages of the organic farming in India.

Agriculture has the core sector of Indian economy and its the major sources of the income for most of the people of rural India. The advantages of the organic farming or organic foods are healthy, less expensive and environment friendly. The important thing about organic farming is that it will protect or conserve the land fertility.

And in long-term, it will diversified good impact on the society. One best example was given of Sikkim, the state aimed to be the organic state by 2050. The state has reportedly banned the harming chemical in agriculture, cultivation and started campaign for organic farming. The idea is good about having healthy food as all of us are trying to head a healthy life. So its better have analysis on your food in-take. No matter how much time your spending on your fitness, if your taking chemical or pesticides containing food.

It is also noteworthy that, the revolution for organic foods or farming can't be achieved in few days or months. Rather, the vision should be aimed towards a better and organic foods for the next generation to lead a good and healthy life.

So, eat healthy food and live healthy using organic foods. Jai Hind!

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Satyamev Jayate - Another Revolution?

By Neelakantha Achary

Satyamev Jayate, the television reality show has been hosted by the famous Bollywood star Aamir Khan. The first episode of this reality show highlighting the female foeticide cases on Sunday. It is the first debut of Aamir Khan into television or small screen.

The film-stars association with small screen have been very successful so far in India. Amitabh Bachchan, Shahrukh Khan, Salman Khan, Sanjay Dutt, Akshay Kumar, Priyanka Chopra, Raveena Tandon and others are associated with tv shows and those have been successful.

The name of the show - Satyamev Jayate, narrates the about the show itself. The program could be another revolution in India after the corruption free India revolution by Anna Hazare. India witnessed the power of willingness, power of the people against corruption, and power of single Gandhian man.

The show will be a best way to disseminate the truth about social evils - I came to know through the show that - female foeticide cases were reported in urban India than rural. As one of the researcher pointed the facts and figures.

Whatever may be the way to create awareness it should be supported wholeheartedly, no matter whether its commercial platform or social. There are still street plays in many parts of this country to spread awareness about social evils and self-care tips for healthy life to fight against diseases like HIV and AIDS. But at somewhere the street plays are losing their ground. I still appreciate their efforts aware the people through street pays fighting against all odds.

I used to watch a show "Haqeeqat" on Sahara hosted by Mahesh Bhatt, was based on on the human rights violation either by police or common man against the common man. The aim of show was to highlight the human rights violence, the show had highest TRP rates in 2001.

This show Satyamev Jayate could be another revolution in India as well as in the television world highlighting the social issues.

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Airtel gears up to present ‘Satyamev Jayate’

Press Release

New Delhi, May 4, 2012: As India eagerly awaits the kick off of Aamir Khan’s TV debut with Satyamev Jayate, brand Airtel today announced its association with the show as title sponsor. Sponsored by Airtel, Satyamev Jayate is a new non-fiction TV show which marks the TV debut of actor Aamir Khan - who will be hosting the show has also conceptualized as well as produced it. The show aims to tackle burning social issues and features the stories of real people.

Steered by actor-producer Aamir Khan, the soon to debut show Saytamev Jayate is all set to create a new wave in the world of reality television in India. “As a brand for the masses, Airtel has always taken the lead in associating with events, shows and initiatives that resonate well with the preferences of today's India. With connecting with people spread across India as a common focus area for both Satyamev Jayate and brand Airtel - we are excited to be associated with this show and look forward to the role it will play in entertaining the masses while bringing inspiring stories to the fore", said Bharat Bambawale, Director – Global Brand, Bharti Airtel. Specifically for Satyamev Jayate, Airtel has reduced the cost of SMSes to the show from Rs 3 to Re 1 – all revenue collected via SMS will be donated by the company towards charity.

Satyamev Jayate will be aired in over 8 languages across Star TV network channels and Doordarshan at 11 am on every Sunday starting 6th May 2012 - a first in the history of Indian television wherein a show will be simulcast on 9 channels including DD.

As part of this integration, brand Airtel will be associated with the show via integrations like Airtel 3G video calls to participants, exclusive availability of Satyamev Jayate title track on Hello Tunes for Airtel customers, transfer of donation amount to NGOs through airtel money etc. Channels airing the show are - Star Plus, Star Utsav, Star World, Star Jalsa, Star Pravah, Vijay TV, Asianet, ETV Telugu and Doordarshan.

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