Mahindra Two Wheelers Sells 19,069 Units in Sep 2015

Mahindra Two Wheelers Ltd. (MTWL), part of the USD 16.9 billion Mahindra Group, today announced its sales numbers, which stood at 19,069 units for September 2015. The company’s exports for September 2015 were 1,895 units registering a growth of 100% over September 2014, while domestic sales during September 2015 were 17,174 units.

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Mahindra forays into branded edible oils segment with ‘NuPro’

July 2015, Kolkata: The Agri Business vertical of Mahindra & Mahindra, part of the USD 16.9 billion Mahindra Group, today announced the launch of its branded edible oil - NuPro for the health conscious Indian consumer. The company, under the NuPro brand, will offer a bouquet of edible oils, the first of which is the NuPro Virgin Kachchi Ghani Mustard Oil.

The brand NuPro is derived from a combination of the words: Nutrition and Progression. NuPro reflects Mahindra’s commitment towards developing progressive farming practices and its close association with the farmers which ensures that only the best quality output reaches the end consumer. To deliver on this brand promise, Mahindra has put in place stringent processes, systems and checks right from the farm to the end consumer.

Dr. Pawan Goenka, Executive Director, Mahindra & Mahindra Ltd. said, “Our Agri business cherishes the long-term aspiration of delivering ‘Farm-Tech Prosperity’. Today, with NuPro, we are taking an important step in our Quality journey through the Mahindra Quality Seal (MQS) which serves as an assurance of high quality throughout the value chain from the house of Mahindra.  With our mantra of Growing the Right Quality, Selecting the Right Quality, Preserving the Right Quality, Distributing the Right Quality and Assuring the Right Quality, we are sure of meeting the growing demand for high quality, pure and healthy food products.  Our stringent systems and processes have resulted in a product that stands out in the market in terms of its quality. We are excited about the launch of NuPro branded mustard oil in Kolkata today and we hope that on the basis of unmatched quality, NuPro will establish itself as a premium brand for edible oils and pulses in India”.

Speaking on the launch of the NuPro brand in India, Ashok Sharma, President & Chief Executive – Agri and Africa and South Asia Operations, Mahindra & Mahindra Ltd. said, “At Mahindra with our pioneering vision of ‘Delivering Farm Tech Prosperity’ we constantly strive to support farmers with good agricultural practices by creating awareness about the latest scientific technology and mechanization applications. As a result the farmers we work with have seen drastic improvements in productivity. With NuPro, through our unique Farm to Fork model, we have entered the branded edible oil segment with an aim to connect the farmers with the discerning Indian customers who look for pure products. Our NuPro Virgin Kachchi Ghani Mustard oil is 100% chemical free, has the ideal ratio of Omega 3 to Omega 6 fatty acids that is necessary for a healthy diet and is highly pungent to suit the taste buds of our customers in Eastern India.  We are confident that, with Mahindra’s inherent farmer connect and robust quality systems, NuPro will soon become a brand of choice for Edible Oils.”

 NuPro Virgin Kachchi Ghani Mustard Oil is highly pungent and free from any chemical ingredient, providing consumers with the purest form of edible oil available in the market. It contains an excellent ratio of Omega-3 and Omega-6 essential fatty acids which are crucial for optimal health and metabolism. NuPro is priced at Rs. 144/- for a one litre pouch (MRP) and Rs. 2125/- for a 15 kg tin (MRP).

In addition, Mahindra’s ‘Farm to Fork’ model deploys stringent quality checks at various stages in the product value chain right from production, procurement and processing to final packaging and distribution to ensure that there is minimal loss of natural product properties or nutrients. NuPro products comply with the most stringent food safety guidelines laid out by the Food Safety and Standards Authority of India. Further, the company will also stamp its product with the ‘Mahindra Quality Standard (MQS)’ seal to validate its consistent promise of high quality standards. With its stringent set of guidelines the MQS acts as the veritable seal of quality from the house of Mahindra, assuring  consumers of the best.

Further to the launch of ‘NuPro Virgin Kachchi Ghani Mustard Oil’, in the two cities of Kolkata and Siliguri, through the traditional FMCG distribution networks, Mahindra will soon explore to expand its footprint in other major mustard oil consuming states such as Bihar, Jharkhand, Orissa and Assam.

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Mahindra First Choice Wheels raises $15 Million

Mahindra First Choice Wheels Ltd. (MFCWL), India’s No. 1 multi-brand used vehicle company, has signed a definitive agreement to raise $15 million (Rs. 94 Crores) from San Francisco based investment advisor firm, Valiant Capital for a minority stake in the company. This is the second round of external private equity raised by MFCWL, with the first one in 2008 from Delhi based Phi Capital, who continues to be an investor in the company.

MFCWL has experienced rapid growth in its retail, wholesale and technology enabled businesses. The capital will be used to fund its growth plans over the next few years.

Founded by Mr. Anand Mahindra, MFCWL’s mission is to “organize” every facet of the used car industry and most important of all provide the used car consumer with a choice of certified pre-owned vehicles and a purchase experience that mimics the new car buying experience. “MFCWL is yet another example of innovation and entrepreneurship within the Group, where new business models are being explored and implemented with persistence. It is exciting to see marquee investors attracted to MFCWL and participating in its growth story where much is yet to come!” said Mr. Anand Mahindra, Chairman & Managing Director, Mahindra & Mahindra and also the Chairman of Mahindra First Choice Wheels.

MFCWL is the only true used car business with a successful “hybrid” business model bridging the consumer experience online and on the ground. With the physical presence critical to the used car business, the company has invested aggressively to provide consumers with a consistent omnichannel experience. Commenting on this strategy, Mr. Rajeev Dubey, President (Group HR, Corporate Services and After-Market) & Member of the Group Executive Board, Mahindra & Mahindra Ltd. said, “We believe the “brick + click” ecosystem is very powerful in the used car business and over the years we have seen our consumers and dealers appreciate this value proposition. We will continue to invest in the overall growth of the hybrid model in the years to come”.

To enable the hybrid used car ecosystem, MFCWL has launched several technology enabled products and services to address the key drivers of trust deficit in a used car transaction namely – vehicle condition, paperwork, pricing and experience. “Consumers are looking for more tools and insight related to used vehicles. We are leveraging our deep wholesale and retail experience on the ground to launch a slew of technology enabled products that will materially increase the confidence with which they can transact on used vehicles – whether buying or selling”, said Dr. Nagendra Palle, CEO & Managing Director of MFCWL. He added, “We have had a very successful partnership with Phi Capital over the years and we welcome Valiant Capital as a new partner to support us in our endeavour to become a world class used car company.”

The company plans to use the fresh funds infusion to accelerate its growth both of the physical network as well as adoption of its technology enabled products and services used by all stakeholders in the industry – NBFCs, Banks, OEMs, Dealers and Consumers. MFCWL is planning to end this fiscal year (2015) with 500 franchise outlets and grow to 1,800+ outlets in the next 5 years. In addition, it plans to use the funds to broaden its reach for its products and services across other used vehicle categories. In Fiscal Year Ending 2015, MFCWL used vehicle volumes sold will be 140,000 between its retail and wholesale and it will complete 140,000 Autoinspekt inspections,

The used car market, with an estimated size of 3.2 million units, is already larger than the new car market and is growing faster than the new car market. The current slowdown notwithstanding, it is expected that the used car market will become almost double the size of the new car market in the next 5 years.

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Mahindra First Choice Wheels inaugurates 4th authorized dealership in Indore

Mahindra First Choice Wheels Ltd. (MFCWL), India’s No. 1 multi-brand certified used car company, today expanded its footprint in Central India with the inauguration of its authorized dealership, Gujarat Motors, in Madhya Pradesh. The dealership is located at Presige Tower, Indra Complex, Navlakha and is spread over 2000 sq. ft.

The outlet was inaugurated by Mr. Yatin Chadha, Senior Vice President - Retail Business, Mahindra First Choice Wheels Limited.

“With this inauguration, our network strength has expanded to 13 dealerships in Madhya Pradesh, with four in Indore alone. The average size of the used car market in the state is 6000 cars, which makes Indore a strategic market for the company and we look forward to working with Gujarat Motors – one of the top used car dealers in Indore - to further enhance our presence in the region,” said Yatin Chadha, Senior Vice President - Retail Business, Mahindra First Choice Wheels Limited.

“We are delighted to be associated with Mahindra First Choice Wheels which already enjoys strong brand equity in Indore. Gujarat Motors will offer the entire range of services for customers, including purchase and sale of multi-brand certified used cars, car finance, insurance, fitment of car accessories and assistance with paperwork and documentation,” said Mr.Anand Shah, Gujarat Motors.

Mahindra First Choice Wheels currently has a significant presence in Madhya Pradesh with 13 dealerships in eight cities and further plans to expand this number to 21 outlets by year end. Key focus towns include Bhopal, Jabalpur, Gwalior, Ujjain, Khandwa, Sagar, Narsimhapur, Satna.

MFCWL closed FY 14 with 351 outlets, a growth of 30% from FY13. These outlets are present in 208 towns across the country, with 64 towns boasting of more than one outlet. MFCWL’s B2B auction volumes increased over 50% with nearly 60 commercial sellers using the platform to sell vehicles to nearly 10,000 wholesale buyers. Autoinspekt – MFCWL’s industry first inspection service offering - saw rapid adoption in the B2B space as well.

Between its retail, wholesale and inspection services, the MFCWL enterprise participated in 1,50,000 used vehicle transactions.

The company is driven by its mission to transform the way used cars are retailed and has made several innovations along the way. The list of innovations include developing a unique franchisee based business model, selling certified multi-brand used cars under warranty and offering the most comprehensive warranty product available on used cars in the country, in addition to a differentiated consumer experience through launch of its ‘Highline’ stores for selling high-end multi-brand used cars.

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Mahindra Tractors launches Arjun 605 MAT in Chattisgarh

Chattisgarh: Mahindra & Mahindra Ltd.’s Farm Equipment Sector (FES), the market leader in the Indian tractor industry since the last 30 years, today launched its technologically advanced Arjun 605 MAT - Multi Application Tractor with new technology features in Chattisgarh.

The Arjun 605 MAT in the > 50HP category, is India’s first Multi application tractor with superior performance in high end applications. This is a powerful, reliable, fuel efficient and versatile new age tractor offering superlative performance in both agri and haulage use. It offers a heavy 4 cylinder fuel efficient MKM engine with best-in-class fuel efficiency and its button operated hydraulic system enables the farmer to lift weight quickly and comfortably. The tractor also has the following technologically advanced features:

1. Follow Me Home: Light up the path to home after parking the vehicle at night.

2. Lead me to tractor: Light up the path to tractor at night to help approach the tractor.

3. Clutch Over -riding indicator: To warn/alert unintended clutch usage.

4. SLIPTO Engagement indicator: Indicator turns on when SLIPTO is engaged.

5. E-QRL (Quick Lift): To lift to lower the lift arm while headland turns.

Speaking on the occasion, Mr. Sanjeev Goyle, Chief of Marketing FES & Business Head - AppliTrac, M&M Ltd. said “At Mahindra, we have always pioneered products which increase farm productivity and enhance rural prosperity. The Arjun 605 MAT is a clear validation of this focus and has several firsts to its credit. It offers the highest level of mechanization with advanced technology and agriculture implements like Harvester, Baler, Mulcher, Rakes, Laser Leveller, Gyrovator, Reaper, Dozer and heavy agri and haulage applications. Moreover, its advanced multi-application features and world class technology make the Arjun 605 MAT an unbeatable value proposition for farmer especially for Harvesting.

With maximum speed of 30.8 Kmph, the Arjun 605 MAT has unique synchro shuttle technology which enables forward and reverse movement of the tractor without changing gears, making it a fatigue free experience for the farmer. It has optimum speed with 8 forward + 8 reverse gears. Its standard auxillary valve makes it suitable for multiple applications, while its adjustable 3 pc heavy duty front axle is highly suitable for material handling. Its high discharge pump enables quick lowering and lifting for efficient material handling. All these features make the Arjun 605 MAT the most preferred choice in the > 50 hp segment.

For more information, please contact: Atul Malikram atul@atulmalikram.in

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Mahindra First Choice Wheels reaches significant milestone of 200 outlets

Mahindra First Choice Wheels Ltd. (MFCWL), India’s No. 1 multi-brand certified used car company has reached a new milestone with its pan India network comprising of 200 outlets. 

                       

“This is truly a Rise moment for the Company. Several years ago we had taken a bet on the fact that the used car market was bound to explode and took a conscious decision of setting up an independent multi-brand company, rather than linking our foray into the used car business to the OE business. This conviction in the business model has resulted in the company today achieving a significant milestone of 200 outlets,” said Mr. Anand Mahindra, Chairman and Managing Director, Mahindra Group.

“This is an important day for Mahindra First Choice Wheels. We have reached 200 outlets and are well on our way to achieving the target of 500 outlets by F-15. Since inception, MFCWL has worked with the basic belief that a second hand car buyer is not a second class buyer. We have designed our outlets, systems and processes keeping this basic customer truth in mind. We have grown at a CAGR of 40% over the last 5 years and even in the current year when the growth rate for new passenger vehicles is at 6%, we have grown by 30%,” said Mr. Rajeev Dubey President President (Group HR, Corporate Services & After Market) & Member of the Group Executive Board, Mahindra & Mahindra Ltd.

The used car industry often focuses only on the car transaction and not on the total experience of car-ownership. With its fresh look and feel, MFCWL hopes to change this perception and create a unique, aspirational experience for the used car consumer. The idea at MFCWL is to ensure that customers come in with trust and walk out with pride.

Mahindra First Choice Wheels is the country’s preferred used car mart and is India’s largest multi-brand player, with 200 outlets in over 100 towns across India. The company plans to expand this number to 500 outlets in the next three years. This implies that customers will soon be able to choose from a range of certified used cars throughout India, including the metros and tier-2 towns and cities.

Tremendous attention to detail is required to ensure that each used car meets a high level of quality. Before purchasing the car, a trained engineer thoroughly inspects the vehicle and also sees to it that all papers are in order. After purchase, the car is refurbished and undergoes an extensive 118 point quality check by a trained engineer, as part of the company’s robust certification process. The objective behind the care and diligence exercised is to present the customer with a car in good condition.

In short, buying a used car from Mahindra First Choice offers several advantages, including quality assurance, safety and a hassle-free driving experience and all this at a price which is far lower than the price of a brand new car, thus making it a great value for money deal.

To give complete peace of mind to the used car buyer, the company has recently launched two new Warranty products named WARRANTYFIRST and CERTIFIRST.

Subject to specific terms & conditions, WARRANTYFIRST provides Warranty for the major mechanical and electrical components of the car. The concerned components are covered for a period of 12 months or 15,000 km, whichever is earlier. The CERTIFIRST Warranty covers the car’s Engine and Transmission for a period of 6 months or 7,500 Km whichever is earlier.

Both, WARRANTYFIRST and CERTIFIRST come with the facility of 24X7 Road side Assistance across the country. The 24x7 Road Side Assistance, subject to specific terms and conditions, assures assistance to customers in the event of car break-down.

The products WARRANTYFIRST and CERTIFIRST give tremendous peace of mind to buyers of Certified used cars.

Mahindra FirstChoice has launched its revamped website www.mahindrafirstchoice.com . This new website has been developed to provide complete assistance to customers intending to buy or sell a car. To help car buyers make an informed decision, the website also has tools like the Lifestyle recommend-er and total cost of ownership. It is also integrated with social networking tools like Facebook, Twitter and Youtube.

Mahindra First Choice also has retail finance relationships with major banks and NBFCs in the country. For helping car consumers buy their dream cars through loans, Mahindra First Choice has tie-ups with leading companies like HDFC Bank and Mahindra Finance.

MFCWL is also a market leader in the online vehicle auction space selling 1 vehicle every 4 minutes catering to 6 different vehicle segments across 890 locations Pan India.

About The Mahindra Group

The Mahindra Group focuses on enabling people to rise. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology and vacation ownership. Mahindra has a presence in the automotive industry, agribusiness, aerospace, components, consulting services, defence, energy, financial services, industrial equipment, logistics, real estate, retail, steel and two wheelers.

A USD 15.4 billion multinational group based in Mumbai, India, Mahindra employs more than 144,000 people in over 100 countries. In 2011, Mahindra featured on the Forbes Global 2000 list, a listing of the biggest and most powerful listed companies in the world. Dun & Bradstreet also ranked Mahindra at No. 1 in the automobile sector in its list of India’s Top 500 Companies. In 2010, Mahindra featured in the Credit Suisse Great Brands of Tomorrow. In 2011, Mahindra acquired a majority stake in Korea’s SsangYong Motor Company.

www.mahindra.com

For further information, please contact
Atul Malikram
9827092823

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87th Mahindra Great Escape concludes in Chandigarh

Press Release:

Chandigarh: The 87th edition of the Mahindra Great Escape, one of India’s most popular off-roading adventures, concluded successfully in Chandigarh with more than 50 vehicles from the Mahindra stable manoeuvring the challenging route. Mahindra customers from Chandigarh and neighbouring areas, participated in the rally. The event received an overwhelming response from offroading enthusiasts, leaving everyone asking for more.



The rally was flagged off at 10:00 am from Lake club, Chandigarh. Participation by vehicles included the Bolero, Scorpio, Invader, Thar 4x4– each one representing the tough and rugged DNA of Mahindra vehicles. These iconic Mahindra SUVs negotiated an arduous off-roading terrain and en route the convoy of vehicles passed through slush, dry river beds and hill climbs.
The Mahindra Great Escape was held under the aegis of Mahindra Adventure umbrella brand and continued to live up to its promise of encouraging an off-roading culture and demonstrating the tough & rugged DNA of Mahindra vehicles. In 2011-12, Mahindra Great Escape will continue to hold its place of prominence with the number of Great Escapes being doubled to 20 from 10 events in 2010 -11 and a wide array of new locations being added to encourage enthusiasts, from across the country, to participate in this off-roading event.

Speaking on the occasion, Mr. Vivek Nayer, Senior Vice President, Marketing, Automotive Sector, Mahindra & Mahindra Ltd. said, “We are delighted to host this edition of the Mahindra Great Escape at Chandigarh. This has been a very popular destination among offroading enthusiasts for its terrain, since it gives our customers an idea of the tough and enduring nature of Mahindra vehicles.


Mr. Nayer further added, “Over the years, the Great Escape has developed a reputation as one of India’s most thrilling off road events and this one was no different as it tested the limits of both man and machine to the extreme. Participants were encouraged to get ready to experience the thrill of the Great Escape and the adrenaline rush was palpable amongst the enthusiasts. Real time tweets and updates on various social networking sites by participants further added to the overall excitement of the rally. We plan to return with another fun-filled edition of the Great Escape, shortly.”

This edition of the Mahindra Great Escape was conducted in association with JK Tyres, Bosch and Servo Lubricants. The Mahindra Great Escape route was chalked out by the Mahindra team to ensure that participants could enjoy the rally unhindered.

Mahindra Great Escape – a customer-centric initiative from Mahindra.
The Mahindra Great Escape was first conceptualized in 1996 as a non-competitive, off-road rally meant to encourage Mahindra customers to test the strength of their vehicles on terrain other than tarmac. Through the years, the Great Escape has acquired a reputation as one of India’s premier off-roading events with each edition seeing eager participation from die-hard Mahindra fans and customers alike. From the hills of Coorg and Siliguri to the tea estates of Munnar and to the undulating sand dunes of Mandawa and Jaisalmer in Rajasthan, the Great Escape has blazed a unique trail across the length and breadth of India.

In July 2009, the Mahindra Great Escape celebrated its Golden Jubilee in Goa, which was the venue for the 50th edition of one of India’s most eagerly awaited off-road extravaganzas. To mark the occasion, a fresh new logo was unveiled with an image of the Scorpio splashing through mud, implying unlimited potential for fun. An exciting new Great Escape website was also launched, enabling customers to enroll themselves for each edition, online.

For more information please visit (www.mahindradventure.com)

About Mahindra Adventure initiative

A unique concept to showcase the off-roading capabilities of Mahindra vehicles, Mahindra Adventure will function as an umbrella brand with a series of adventure and motor sports events organised under its banner.

Mahindra Adventure will unleash a series of events throughout the year such as the popular off-roading event, the Great Escape, several Challenges, which are sporting events in keeping with the company’s promise of providing adrenalin pumping challenges, Multi-Day Escapes, which include exciting thematic initiatives such as Vineyard Escape, Monastery Escape and Spice Escape planned to encompass the length & breadth of India and some Support Initiatives, such as Save the Yak, to take up various causes for the community.

Mahindra Adventure will also enter official teams in some of India’s most popular motorsports including Dakshin Dare, Raid de Himalaya and Desert Storm.

For more information please visit www.mahindraadventure.com



About The Mahindra Group

The Mahindra Group focuses on enabling people to rise. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology and vacation ownership. Mahindra has a presence in the automotive industry, agribusiness, aerospace, components, consulting services, defence, energy, financial services, industrial equipment, logistics, real estate, retail, steel and two wheelers.

A US $14.4 billion multinational group based in Mumbai, India, Mahindra employs more than 144,000 people in over 100 countries.

In 2011, Mahindra featured on the Forbes Global 2000 list, a listing of the biggest and most powerful listed companies in the world. Dun & Bradstreet also ranked Mahindra at No. 1 in the automobile sector in its list of India’s Top 500 Companies. In 2010, Mahindra featured in the Credit Suisse Great Brands of Tomorrow.

In 2011, Mahindra acquired a majority stake in Korea’s SsangYong Motor Company.

For further enquiries please contact:
Atul Malikram
9827092823

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Mahindra unveils the Stylish New XYLO in Patna

(Press Release)

February 13, 2012, Patna: Mahindra & Mahindra Ltd. (M&M), India’s leading SUV manufacturer, today unveiled the STYLISH NEW XYLO, in Patna. The new avatar of Mahindra’s hugely successful Xylo sports 50 new changes & features including five variants powered by three distinct engine options including powerful 120 BHP m Hawk engine. The All New Xylo also boasts of a pioneering Voice Command Technology for Vehicle commands, enabling customers to control over thirty feature - actions in their new Xylo merely by talking to it, all of which will make for a hugely convenient & fun customer experience.



The New Xylo’s external and internal features were chiseled on the template of changing customer needs, taking its Sedan Plus positioning to the next level in terms of style, space, convenience and comfort. The stylish new Xylo, available in 5 variants – D2, D4, E4, E8 and E9 will start at an attractive price of Rs 7.37 lacs (D2, BS4 ex-showroom Delhi). Further, it will be available in 6 attractive colour options – Diamond White, Fiery Black, Toreador Red, Java Brown, Mist Silver and Rocky Beige.



Speaking at the launch of the All New Xylo, Mr. Arun Malhotra, Senior Vice President – Sales & Customer Care, Automotive Division, Mahindra & Mahindra Ltd., said, “The stylish new Xylo further enhances value to customer by being more stylish, premium, tech packed and comfortable. I am sure that the Stylish New Xylo will heighten its appeal not only amongst its core customers but also amongst the people looking at options amongst sedans, MPVs and SUVs alike. In fact, the best in class features combined with the attractive price of the new Xylo will make it a truly irresistible value proposition.”

Multiple Engine Options

The new Xylo available in five variants will be powered by 3 distinct engine options ranging from
• Powerful m Hawk engine (120 BHP – 88 KW, 14.02 KMPL) with an all new transmission 5 MT- 320. It is available for the first time on the newly launched high – end variant of the Xylo - E9 meant for premium segment customers.
• Proven mEagle engine (112 BHP – 83.2 KW, 13 KMPL) meant for personal segment customers.
• Highly fuel efficient mDI CRDe engine (95 BHP – 68.7 KW, 14.95 KMPL) meant for commercial segment customers.

All FE figures mentioned above are as per ARAI test reports. These engine options add distinct dimensions to the drivability, efficiency and performance of the Xylo range.

Style and Design

Continuing with the Mahindra tradition, the stylish new Xylo has been created keeping in mind the needs and wants of the evolving customer. New styling changes span across variants of Xylo. Key styling changes are -
• New front grille
• Sleek chrome accent
• Stylish new headlamps
• New front bumper with airdams
• New bonnet with integrated Mahindra Logo
• Sporty roof rails & spoiler
• Pronounced wheel arches
• Sophisticated body and roof decals
• Blacked pillars
• Chrome tipped body side molding
• New footstep with mudflaps for easy entry and exit

The smart new exterior of the New Xylo is further complemented by the premium & comfortable interiors. Step inside the spacious new Xylo E9’s cabin and one is greeted with host of new features. The interiors of other variants are also spruced up. The complete list of interior changes across different variants -
• Genuine Italian leather interiors
• Stylish new center console
• Glossy wood finish
• Exciting new 2 tone dashboard
• Sleek DDAS
• New inner door handles
• Convenient storage places


Advanced Technology & comfort features

Packed with new technology and class leading space & comfort, the stylish new Xylo scores highly over its nearest competitors. The list of features & technologies used in stylish new Xylo across different variants is a long one –
• Voice command technology (VCT)
• Blue drive system
• Cruise control
• Audio controls on steering wheel
• Surround cool dual AC
• Dual SRS Airbags
• ABS with EBD
• Extra stability technology (EST)
• Intellipark reverse assist
• 2 Din audio system
• Digital drive assist system
• Individual AC vents & lights for all 3 rows
• Flat bed seats
• Foldable snack trays

The new variant E9 will be made available across India in a phased manner while other variants will be available at all personal channel Mahindra dealerships from February 8, 2012.


About The Mahindra Group

The Mahindra Group focuses on enabling people to rise. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology and vacation ownership. Mahindra has a presence in the automotive industry, agribusiness, aerospace, components, consulting services, defence, energy, financial services, industrial equipment, logistics, real estate, retail, steel and two wheelers.

A US $14.4 billion multinational group based in Mumbai, India, Mahindra employs more than 144,000 people in over 100 countries.

In 2011, Mahindra featured on the Forbes Global 2000 list, a listing of the biggest and most powerful listed companies in the world. Dun & Bradstreet also ranked Mahindra at No. 1 in the automobile sector in its list of India’s Top 500 Companies. In 2010, Mahindra featured in the Credit Suisse Great Brands of Tomorrow.

In 2011, Mahindra acquired a majority stake in Korea’s SsangYong Motor Company.

For further information, please visit www.mahindra.com

Connect with us on www.facebook.com/mahindragroup


For further enquiries please contact:
Ms. Roma Balwani
Sr. VP & Head - Corporate Communication
Mahindra & Mahindra Ltd
Phone: (+91-22) 24975176
Fax: (+91-22) 2490 0830
Email: balwani.roma@mahindra.com

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Mahindra’s Yuvraj 215 drives into Madhya Pradesh

Business news: The leader in Indian tractor industry - Mahindra & Mahindra Ltd. (M&M) has rolled out Yuvraj 215 - 15 HP tractor in Madhya Pradesh the other day. The tractor Yuvraj 215 costs around Rs.1.98 lac and that has maximum drive speed of 25.6 kmph. This segment of tractor is targeted at the small landholding farmers, those can use the tractor with at a low cost and aim to attain high productivity.

The tractor having water cooled single cylinder engine ans side shit gear lever. It is ideal for farmers with 2 to 5 acres of land, who have conventionally ploughed with bullocks or power tillers but aspire to own a tractor, according to a press release issued by the company.

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