Stock Market: Top 5 Principles to Follow While Investing

By P. Neelakantha Achary: Most of the investors don't follow the principles before investing into the stock market. There are no rules for investing, these should be considered as golden principles of self regulation. So that, one should not lose hard earning money in the stock market.

Investing in stock market requires sound knowledge about stocks, companies and a bit of knowledge on financial reports and analysis. That does not mean a person without knowledge can't invest money. Certainly anyone can invest money, but getting profit out of its required their understanding of the market function and companies financial health.

Here are top five principles one should follow before investing into stock or equity market.

1) Invest only Surplus Money into Markets: Lots of investors do ignore this principle. They do try hard to get huge return from their investment with putting all the funds they have. That is simple disastrous for them since market are more volatile. And, in that scenario it would not guarantee a fixed return from the investment. For this investors do need to have some surplus fund, so that they can bear the shock if the market tumbles.

2) Manage you Time to Track: Some investors want huge return but reluctant to spend ample time to track the market activities. It is very important for investors to cater as much as time tracking the performance of their stock,they invested. Without this, they may suffer huge loss. In fact, investors need to be very cautious about the stock.

3) Avoid Emotions While Investing: Investors need to control their emotions while investing. An emotional approach in investment could lead to severe loss. Most of the people do not control their emotions while investing and suffer loss. In realistic approach and proper analysis could give the better result. Company’s financial statement should be taken into consideration while investing into the stocks.

4) Have Realistic Expectations: One should take control on his/her expectations from the stock market. The fact can’t be denied that markets will not be positive all the time. Trading involves risk so one shouldn’t expect much from market. One can’t have win-win situation always.

5) Learn Fundamentals & Technical Aspects: Simply investing in stock market is wise but sound knowledge is necessity. One should deal properly with the jargons. Those will be there always to puzzle investors. If the word ‘technical analysis’ is bothering you, just wait don’t investment into the market, rather go at class to learn some fundamentals.

Be ready with all the details about financial markets and fundamentals of stock market. One can year very hefty amount from stock market but in long-run and following best practices.

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Around 30 Brand Clientele on board: DONE

DONE, a cloud-based Online Order Management, CRM and Analytics platform, has recently crossed the mark of 30,000 orders per month through their platform. In the last 6 months, they have achieved an increase of nearly 90% in their clientele and have attracted around 30 brands till date. The simple yet sophisticated user interface of the platform has provided their clients a tremendous growth of around 400% per quarter in web orders with good responses in other ordering avenues too.

The capability of handling any volume of orders, scalability to cater any number of outlets, and skills in enhancing the online presence makes DONE a “Complete” solution for the FnB industry. According to the National Restaurant Association of India, the Indian Food Service Industry was worth $13 bn in 2013 and is expected to reach $78 bn by 2018. As per India Brand Equity Foundation, the online food ordering business in India in 2014 was estimated to be around $780 mn- $940 mn, which is growing at 20-30% Month-over-Month (MoM). It makes this industry a gravy train for the investors, and DONE would surely be on their radar for investments. The availability of Analytics Dashboard to gain business insights and CRM, further shifts the ball in their court.

Mr. Himanshu Khona, Co-Founder of DONE, could be seen ecstatic over this latest feat his company has achieved. “It took us one year to cross the 1 lakh orders mark, but we have already crossed 75,000 orders in the last 3 months. With more than 30,000 orders per month now, and an average MoM increase of around 50% in the number of orders, we are eyeing to cross the 1 lakh orders per month in the next three months. Of all the ordering avenues, web ordering is shooting exponentially with an amazing increase in total users by 106%, as compared to 66% by calls. Even the increase in the number of new customers through web are 52% whereas through call are 39%, in the previous quarter. This demonstrates a change in consumer behaviour and also the efficiency of our platform."

Data gathered from Cowen and Company Research Report also suggests that online ordering is increasing its share rapidly, and would need an efficient platform to fulfill it. The factors contributing to this growth could be the availability of relevant information about offers and price, ease in ordering, and simple UX architecture.

“DONE is not just a platform but a complete solution in itself which gives it an edge over the similar platforms. It empowers brands to scale up or manage their business and also provides them tools like Analytics Dashboard and CMS, to take regular remedial actions. There has been an incredible increase in our clients’ revenues through our platform. Some of our leading clients (names cannot be disclosed) have achieved more than 300% average MoM increase in their revenues on our platform. Its success shows the potential it holds and the efficiency it delivers.” expressed Mr. Vikram Raichura, MD - VivaConnect, Incubator of DONE.

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Myntra becomes App only to Build a Transformational Shopping Experience

Business news: Bengaluru, May 12, 2015: Myntra today announced the company’s transition to an “app only” platform, marking the end of desktop and browser based shopping. With mobile-based commerce emerging as the next biggest opportunity, Myntra has taken a step towards creating a differentiated shopping experience for its consumers, which will be individualized and engaging.

The rapid expansion of smartphones from 120-140 million in 2014 to 600-700 million in 2020 will provide the base for creation of an inclusive market unprecedented in the history of fashion shopping. Mobile apps are taking utilitarian role in users’ life by being the default mode of accessing and consuming internet services. According to a recent study, 90% of smartphone users in India use apps, which is close to 158 million as of today. The country ranks second only to the US in the usage of shopping apps.

By going App Only, Myntra will further strengthen the core value proposition of helping people “Look Good”. There has been an incredible customer responseto the fashion focused content & services such as style solutions by stylists, Look Good tips &curated offerings backed by a wide selection of brands. The company plans to take the next step by bringing a whole new experience to its users through a rich set of features that would enable discovery and consumption of fashion products, content and services - personalized to individual’s need, taste and choice.

Speaking on this occasion, Sachin Bansal, Co-Founder & CEO, Flipkart, said, “There has been a tremendous growth of smartphones in India & it will continue to multiply over the next few years. Consumers' are shifting fast to smart phones for commerce and information consumption in a big way. Smart phones with apps are becoming utilities that consumers access constantly for their various needs on a daily basis. We are already seeing the development of mobile-based commerce, which will be the most powerful, personalized, intuitive & inclusive market. It’s a great step that Myntra has taken towards creating a differentiated experience that will generate customer pull and make it a one stop solution for all fashion needs.”

According to Mukesh Bansal, CEO, Myntra & Head of Commerce, Flipkart, “We are immensely pleased to announce our transition to an app only platform and promise a very exciting & new age shopping experience to our customers. Fashion is a very personal experience. We believe that only mobile can truly deliver this experience as it captures user’s lifestyle and context in manner that no other medium does. Think of all the hardware and software features that one can leverage like camera, contact, location etc. to understand the user’s context and deliver the experience that is deeply personalized”, he added.

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Markets This Week – Sensex loses 1.51% and Nifty down 1.99%

Profit booking coupled with lower than expected corporate earnings pulled down the Indian stock Markets. International events like war in Yemen and mounting concerns regarding Greece debt also dented market sentiments this week.

This Week ended on 19 April, the BSE 30-Share barometer resumed higher at 28,955.13 points from the weekend’s close of 28,879.39 points and moved in a range of 29,094.61 points and 28,403.76 points before ending at 28,442.10 points, logging a loss of 437.28 points or 1.51 percent. In the previous week, it had shot up by 1,402.74 points or 5.17 per cent.

The NSE Nifty also moved widely between a high of 8,844.80 points and low of 8,596.70 points before settling the week at 8,606 points, exhibiting steep loss of 173.35 points or 1.99 per cent.

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Anant Fresh will play a major role to organize the retail industry in Haryana

Anant Fresh will play a major role to organize the retail industry in Haryana and to provide quality goods at affordable price at doorstep.

•  Anant Fresh will invest Rs.100 cores in next 3 years and generate employment for more then 2000 people.
•  Anant Fresh is delivering all the daily use goods at the door step of consumer on a single call or email order, Services has already started in entire district of Sonipat, will capture other cities very soon.
•  B2B wholesale retailing by Anant Fresh provides a easy and comfortable solution to all the shopkeeper (Kirana store) of Haryna, which saves times and money, covering more than 200 shops every day.

Haryana: Haryana’s own retail company, Anant Fresh Pvt. Ltd has started its successful operation in the region and launched its first super market store at Kundali and also started e-commerce (online shopping) services for the customers.

Beside this company has also started its wholesale retailing concept in nearby area of Sonipat and delivering products to more than 200 kirana stores on daily basis, said Anant Fresh Managing Director Mr. Manoj Kumar Khatri in a press conference held at Hotel Bulbul, Sonipat, Haryana.

I belong to a village of Haryana and born and brought here and worked with no of multinational companies in India and other countries. I found there is a very big opportunity for the organized retail market in the region. Not only young generation but also other people also wants quality and branded products to use but there is not a easy accessibility of such stores or services in Haryana which can deliver the product of their choice.
 

As last one decade states scenario has changed, consumer behavior, buying habits, preferences are changing day by day so we at Anant Fresh wants to full the modern and cultural requirement of the people and give easy and comfortable solution in their style and taste.

We have launched a complete shopping solution for the common people and also for the shopkeeper at Anant Fresh, starting with the physical shopping with store, virtual shopping with phone and website and wholesale shopping with our B2B retailing concept. With the use of latest technology, inventory management, modern warehouse and logistic system we are trying to give a international standard shopping experience to the customers, added Mr. Manoj Khatri.

Talking about the expansion plan he said said “In first stage our focus is Haryana and will open 10 more retail stores in the region by end of this financial year. Some of the stores would be company owned and some would be franchise in the areas like Panipat, Hisar, Kurushetra, Sirsa, Bhadurgarh, Rohatak, Gurgaon, Rewari, Jeend, Faridabad, Palwal etc. And will provide shopping and home delivery services to the entire state very soon, even the rural area as well. We are also planning to add fashion garment and lifestyle accessories, fresh vegetables and households goods in our bucket in next few months.

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Mahindra First Choice Wheels inaugurates 4th authorized dealership in Indore

Mahindra First Choice Wheels Ltd. (MFCWL), India’s No. 1 multi-brand certified used car company, today expanded its footprint in Central India with the inauguration of its authorized dealership, Gujarat Motors, in Madhya Pradesh. The dealership is located at Presige Tower, Indra Complex, Navlakha and is spread over 2000 sq. ft.

The outlet was inaugurated by Mr. Yatin Chadha, Senior Vice President - Retail Business, Mahindra First Choice Wheels Limited.

“With this inauguration, our network strength has expanded to 13 dealerships in Madhya Pradesh, with four in Indore alone. The average size of the used car market in the state is 6000 cars, which makes Indore a strategic market for the company and we look forward to working with Gujarat Motors – one of the top used car dealers in Indore - to further enhance our presence in the region,” said Yatin Chadha, Senior Vice President - Retail Business, Mahindra First Choice Wheels Limited.

“We are delighted to be associated with Mahindra First Choice Wheels which already enjoys strong brand equity in Indore. Gujarat Motors will offer the entire range of services for customers, including purchase and sale of multi-brand certified used cars, car finance, insurance, fitment of car accessories and assistance with paperwork and documentation,” said Mr.Anand Shah, Gujarat Motors.

Mahindra First Choice Wheels currently has a significant presence in Madhya Pradesh with 13 dealerships in eight cities and further plans to expand this number to 21 outlets by year end. Key focus towns include Bhopal, Jabalpur, Gwalior, Ujjain, Khandwa, Sagar, Narsimhapur, Satna.

MFCWL closed FY 14 with 351 outlets, a growth of 30% from FY13. These outlets are present in 208 towns across the country, with 64 towns boasting of more than one outlet. MFCWL’s B2B auction volumes increased over 50% with nearly 60 commercial sellers using the platform to sell vehicles to nearly 10,000 wholesale buyers. Autoinspekt – MFCWL’s industry first inspection service offering - saw rapid adoption in the B2B space as well.

Between its retail, wholesale and inspection services, the MFCWL enterprise participated in 1,50,000 used vehicle transactions.

The company is driven by its mission to transform the way used cars are retailed and has made several innovations along the way. The list of innovations include developing a unique franchisee based business model, selling certified multi-brand used cars under warranty and offering the most comprehensive warranty product available on used cars in the country, in addition to a differentiated consumer experience through launch of its ‘Highline’ stores for selling high-end multi-brand used cars.

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Bottleneck is Prime Concern in Odisha?

 The cyclone in Odisha is proved a double edge sword for the people – first the panic of cyclone aftermath and the sky rocketing prices. In the market, the price of vegetables is out of reach of the people due the bottleneck in the supply side.

Once potato was common vegetable and popular food recipe in the state, but of late the scenario has been changed. The price has been doubled since the cyclone struck the coastal belt of the state. In the list of dearer goods, onion has been in the list and the same was missing from the market across the country let alone Odisha market.

Next the potato followed by rumors about the salt in the market. It is the perfect time for the vendors and dealers to practice the bottleneck method to gain maximum profit in short period.

In economics, the supply and demand forces in the market determine the price. That is fact, when it comes to bottleneck over the supply side; it is obvious that demand would go high making the price of the goods to a new high.

In order to control the situation the state government has made adequate steps to check the bottleneck by ordering potatoes from neighbor states. In a next couple of weeks, the situation would be normal again since the supply side correction would bring down the price in the market.

But the big question is that, should there not be any mechanism to check the bottleneck beforehand.

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The top 20 companies by Ranking, Airtel ranks 4th

Bharti Airtel ranked fourth in Transparency International’s Corporate Reporting and Transparency listing of top 100 Emerging Market MNCs

New Delhi: Bharti Airtel, a leading global telecommunication services provider with operations in 20 countries across Asia and Africa, has been ranked fourth in a listing of 100 emerging market multinational companies as part of a study on corporate transparency and reporting by Transparency International.
The study Transparency in Corporate Reporting: Assessing Emerging Market Multinationals (http://www.transparency.org/news/feature/emerging_market_multinational_companies_ready_for_prime_time) assesses the corporate reporting practices of 100 large multinational companies from emerging markets. These rapidly expanding companies, identified as rising stars of the world economy, come from 16 different countries.

The Companies were ranked on three parameters:

• Reporting on anti-corruption programmes: covering inter alia bribery, facilitation payments, whistleblower protection and political contributions.

• Organisational transparency: including information about corporate holdings.

• Country-by-country reporting: including revenues, capital expenditure and tax payments.
Bharti Airtel scored 85% on Reporting on anti-corruption programmes against an average score of 46%. The score for Organisational Transparency was 75% vs the average score of 54% and for Country-by-Country reporting it was 34% vs the average of 9%.


The top 20 companies by ranking

1 Tata Communications
2 Tata Global Beverages
3 Tata Steel
4 Bharti Airtel
5 Petronas
6 United Company Rusal
7 Tata Chemicals
8 Mahindra & Mahindra
9 Tata Motors
10 Tata Consultancy Services
11 Saudi Basic Industries
12 America Movil
13 Reliance Industries
14 Wipro
15 PTT
16 Tenaris
17 Falabella
18 Sasol
19 Lenovo Group
20 Bumi Resources

According to Transparency International, the growing importance of emerging markets means their impact is felt broadly around the world. Thus it is important companies from emerging markets do all they can to stop corruption from being a part of their business.
As markets become global, the ethical and transparency standards of companies must become higher and more universally applied. Transparency International is the global civil society organisation leading the fight against corruption. Through more than 90 chapters worldwide and an international secretariat in Berlin, it raises awareness of the damaging effects of corruption and work with partners in government,business and civil society to develop and implement effective measures to tackle it.

Press release issued on behalf of Bharti Airtel by MSLGROUP India

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Indian Rupee slides to 58.30/USD

Not good news for the investors in Asian region as the India rupees hit all-time low of 58.30 against USD, in the opening trade on Tuesday. The fall in the value of rupees against US dollar would be the major concern for the investors in India.

Certainly, the import costs would go up weighing high on the Indian economy. In short-term the trade deficit would be at the its peak as the balance of payment might be disturbed with the high rate of US dollar against Indian rupees.

India parents would be more concerned if the children as studding in US as they need to pay more for the education fees. And the fall in the value of rupees also not a good sign for commonmen as the price of petrol and diesel could go up soon.

With the high international crude pride due to the high dollar value, Indian oil companies may go to hike the retail price of petrol and diesel ,which ultimately would be a big burden the consumers – the commonmen.

The rupee was closed at 58.15/16 against US dollar in the international currency market. Further slide in the value of the rupees could tumble the economy. However, the high dollar value a good sign for the IT and export companies, those have been getting their payments in US dollars.

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BSE Sensex and NSE Nifty up till noon

Both BSE Sensex and Nifty were up at Tuesday noon due to selecting buying by the investors. The Sensex was at 19,709.04 points with gaining 98.56 ( +0.50%) at noon and the Nifty at 5,970.20 pints gaining 30.90 (0.52%). The equity market rebound from losses sessions as recorded on Monday and last week.

The market has been bullying but this time very selective scrips have been given preference by the buyers. The BSE was down at the opening trade but the buying stocks gained the momentum as the day progressed. On the contrary, the NSE Nifty went down by around 30 points at 11 am, but gained later on and levelled with the loss till noon on Tuesday.

Top gainers at BSE Sensex were Bata India, Glaxosmithkl, Cadila Health, Glaxosmithkl Phar and L&T Finance Holdings till noon. And Nifty gainers were LT, CIPLA, RANBAXY, IDFC, LUPIN .

Losers at BSE Sensex were Gitanjali Gems, Dish TV India, Shree Cement, Mangalore Ref, HDIL and SESAGOA, ULTRACEMCO, JINDALSTEL, HCLTECH, INFY were losers at Nifty till noon.

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Petrol, Diesel Price to Go Up from June 1

The price of petrol and diesel would go up by Rs.1 and 0.45 respectively from June 1, according to media reports. The state run oil companies have been reviewing the price every fortnightly. Recently the devaluation of rupees against the US dollar could be the major reason behind the hike in the prices.

Since the petrol and diesel prices were deregulated, the price of these goods in the domestic market has been changing in compliance with the international crude price. Due to the high value of dollar against Indian rupees, the crude price becomes dearer for Indian oil firms.

In order to reduce the loss due to the devaluation of rupees, the oil firms are bound to raise the price and the direct burden would be on the consumers those are the end buyers at retail rate.

On the flip side, the price of petrol and diesel were cut couple of months ago due to the decrease in the crude price at the international market. However, the consumers would be need to pay more for the petrol and diesel from June.

And the prices may go down again if Indian rupees become stronger in the currency market.

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BSE Sensex tanks below 20k

On Thursday, the Bombay Stock Exchange index Sensex tanked below 20,000 marks and the National Stock Exchange Nifty was also posted biggest percentage. The BSE Sensex closed at 19,674.33 shedding 387.91 points, or 1.93 per cent and broad-based Nifty closed at 5,993.90 points losing 127.45 points, or 2.09 per cent.

The stock market in India witness nose dive due to the poor quarterly report presented by the State Bank of India and possible cut in the stimulus packages by US Federal Reserve. The last week the BSE Sensex was gained around 500 points in a day, the biggest gain for the month. And the fall recorded on Thursday was another big fall witness. The sentiments of the investors were also rattled due to weak China manufacturing survey.

On the other hand, in the bullion market, the yellow metal was being seen at price fluctuations and similar case with the silver at the international market. The poor performance report by the State Bank of India for the quarter ending March has hit the sentiments of the investors, as the market started tumbling after the report was out.

It might take some time for the stock markets in India to recover from the posted loss on Thursday, as only hope if the RBI would go for further cut in the key interest rates as the headline inflation was seen moderating.

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Justdial IPO fully subscribed

The local search engine, Just Dial has set a milestone in its business empire as its initial public offer (IPO) was oversubscribed on Wednesday by 1.94 times at the National Stock Exchange (NSE).

According to media reports, the company Justdial has issued IPO worth 950 crores, having the fixed issue price at Rs 470-543. The company’s IPO received bid of more than 2.63 crore shares against offer of 1.35 crores at the NSE.

Just Dial has also given a discount to attract more customers and also reportedly assured to buy back the shares if the markets price of the shares goes down during the scheme period - 'safety net'. That would be for the retail investors holding the stocks of the company. However, the company has also some limitation on buyback scheme that read it is subjected to a maximum of 1,000 shares per allottee.

In February 2011, the Bollywood actor Amitabh Bachchan had agreed to pick up about 63,000 shares at Rs.10 of Just Dial, now his investment in the company would worth Rs. 3.4 crore. He is also the brand ambassador of Just Dial, as he signed contract for three years with the company that would expire by December 2013.

Around 89 per cent of the IPOs were subscribed by the qualified institutional buyers.

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Is advertising helping business and economy?

The core objective of advertising is the sale or earns major profit for company. When it comes to the interest of the economy, the advertising has indirect impact on the economy. Obviously, it has been helping the economy in form of multiple taxes, the company pay, customers pay, and traders pay as excise tax.

In a capitalist economy, the scope of advertising would be vast, where are in a mixed economy it could be less than that. But the word ‘globalization’ has somehow changed the meaning of the classifications of the economies.

Many countries in the world have free trade and protection – foreign trade policy, keeping the interest of their companies and industries. However, in the peak age of globalization, no economy could survive without entering into foreign trade tie-ups.

Coming back to the industries and companies, the advertising cost is the input for a cause that educates consumers and sales brand. In India, the television advertising is pegged at Rs.13,000 crore and its it’s huge amount if the whole GDP is taken into consideration.

A government welfare scheme is incurred around as much as amount to reach the people or bring them under the cover the policy. Companies do spend more and more on adversiting to reach vast customers, the input later could be turned into sales.

No doubt that a economy is being boosted by the companies and their advertisement. The arena of advertising is also helping in job creation, which is one the path of the sustainable development for economy.

The correlation of advertising industry is with many multiple industries like – entertainment industry, television industry, media and moreover it could a umbrella shape of service that provides to all and cover all.

Advertising agencies have been delivering the best services to their clients through their creativity, which the customers do like always. Just imagine, a television show without ads would be just boring and new advertisements do add glamour into the programme.

In order to make the companies more successful, consumers need to give their support to the advertisements, which would ultimately help the business and economy.

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The see-saw game of Gold and its Buyers

By Jyoti Parida

Gold (graceful oldest luxury on demand) what we can say more about it is one the most beautiful gifts from nature to us. It can be also known as a luxury good. This yellow metal which was touching the sky a few days before has come down to become a part of jewelry for a common man. The gold has chosen a right time for its lovers because of the marriage season and the auspicious Akshay Tritia( occasion for buying gold) is ahead.

The going down prices of yellow metal can lead loss or profit to the companies. The gold loan companies & the buyers who have purchased before will have to bear the loss and the buyers who are purchasing now will gain profit. Experts are giving their own views like Gold in India is also expected to go up due to physical demand & others say it will touch 25000 per 10gms. But nothing is sure now, just we have to wait for tomorrow.

India is the world’s largest single consumer of gold, as Indians buy about 25% of the world’s gold, purchasing approximately 800 tons of gold every year; mostly for jewelry. The falling prices of the metal have grown the eagerness of the Indian buyers more and more. When the gold prices were high the no. of its buyers was low and now it has become vice-versa. Let’s wait and watch the game and also who maintains to remain still, on the higher or lower side.

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BSE Sensex up by 285 Points

BSE Sensex, today has zoomed of 74 points in the early trade. And continued the gain till the post lunch session, at 3:50 pm the Sensex touched 19,016.46 points -gaining 285.30 points. 

The Nifty was also gained around 13 points at  5702 points in the early trade.  And it continued to zoom around 94 points, at the index was at 5,783.10 at 3:50pm.

The stock market rebound the gain due the low inflationary figures and speculations over the rate cut by the reserve bank of India.

The fall in the gold price was also favored the investors sentiment and turned the market in bullying in nature.

This was after TCS witnessed encouraging results in the fourth quarter. Stocks of Tata Consultancy Services (TCS) increased 1.76 per cent to Rs 1,485. This was due to the increase in the company’s net profit during the Jan-Mar qtr. Stocks in IT, oil and gas, capital goods, realty sector and healthcare, recovered.

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Cheaper Branded Cloths to boost Textile Market in India

With the cut in the excise tax on branded clothes in the union budget, the impact would high on the textile market.

In the branded cloths segments, the market players are sure going to catch occasion of benefit from the government as cut in the excise duty.

Leading branded fmcg companies would sale their products, cloths at cheaper price by around 10 to 15 per cent.

This would be a good opportunity for the customers those like have branded cloths at a good discount rate. This is also going to boom the online sales of fmcg goods like clothes on online through e-commerce websites.

In this fiscal year, you can get more discounts on branded cloths comparing to the last fiscal year, thanks to budget blues.

The online sale of the fmcg goods could further move the fmcg sector to higher level in next few business years. 

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Sensex ends in Green at 19,331 pts and Nifty at 5,854 pts

Both BSE Sensex and Nifty were ended in green on Monday, the first day of the week. Last week, both the stock markets were down.

Sensex and Nifty were trading in loss during the post lunch session, but due to strong Asian cues helped them to end in green at closing time.

The BSE Sensex was ended at 19,331.69 points gaining 14.68 points or 0.08%. And the Nifty was ended at 5,854.75 points moving up 4.45 points of 0.08%.

Major gainers on BSE Sensex were Ranbaxy Lab , Sun TV Network , SJVN, Bajaj Finserv and Infosys,

Gainer on Nifty were Ranbaxy, Powergrid , Infy , Tatamotors and Bhel.

Losers on Sensex were Core Projects, Opto Circuits,Berger Paints, Astrazeneca Phar and MMTC.

At Nifty losers were Dlf, JPAssociat, Cipla, LT, and Ongc.

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Customers Buy with Heart or Head?

Right from the corporate to the small business establishments, there is competition for one thing customer’s money. But there are few who succeed and excel in this competition, know who? Those who know the importance of touching customer’s hearts and emotions. It is a bare truth we all experience in our life.

We go to a particular shop or to a particular person to buy something because of the relationship we have with that person. And if we get everything that we need from that particular persons store we prefer going there. Why? Because that particular person was successful in touching our heart and emotions. Those people who know this and implement this become very successful in business.

“The essential difference between emotion and reason is that, emotions lead to action while reason leads to conclusions”. - Donald Calne

This one quote says it all. As humans we prefer going to places and person who fill us with good feelings and emotions. If as a business person, your aim is to get more clients and generate repeat business it is very important to keep this fact in mind. We prefer going to places and people where we are made to feel special, good and important. And customers are humans; the day you understand and implement it you need no worries about your business.

Many people make the mistake of thinking that, it is not important to have a good relationship with customers or clients. Because they think that people prefer those goods or services that are more beneficial and economical and in this emotions and relationships play no role. But it is a wrong notion; customers and clients become loyal when they have a relationship with you, when you become a part of their life by constant good relationship over time.

The day you are successful in establishing such relations with clients and touching their hearts. No matter what your competition may do and market may change, you have no worries. Point to think.

Photo Credit - AIGA

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Both Sensex and Nifty end in Green

The BSE Sensex and Nifty ended in green on Monday, the first day of the week, due to selective buying from the investors.

The BSE Sensex was ended at 19,501.08 points gaining 32.93 points or 0.17%. The Nifty was closed at 5,898.20 points gaining 10.80 points or 0.18%.

The realty sector scrips were in demand and also gained 2.08 per cent.

The BSE Realty Index was ended at 2078.90 points with gaining 42.27 points of 2.08% followed by BSE CAPITAL GOODS and BSE POWER.

BSE FMCG was closed at 5822.41 points gaining 14.07 points or 0.24%.

Top gainers at BSE Sensex were MMTC, JPINFRATEC , DLF, Mahindra & Mah Fin and Canara Bank. And losers were Jet Air India, Havells India, Jindal Steel, Aurobindo Phar and Coal India.

Nifty gainers were DLF, JPASSOCIAT, TATASTEEL, POWERGRID and RELINFRA. And the losers at Nifty on Monday were JINDALSTEL, COALINDIA, TCS, BAJAJ-AUTO and ULTRACEMCO.

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