Myntra becomes App only to Build a Transformational Shopping Experience

Business news: Bengaluru, May 12, 2015: Myntra today announced the company’s transition to an “app only” platform, marking the end of desktop and browser based shopping. With mobile-based commerce emerging as the next biggest opportunity, Myntra has taken a step towards creating a differentiated shopping experience for its consumers, which will be individualized and engaging.

The rapid expansion of smartphones from 120-140 million in 2014 to 600-700 million in 2020 will provide the base for creation of an inclusive market unprecedented in the history of fashion shopping. Mobile apps are taking utilitarian role in users’ life by being the default mode of accessing and consuming internet services. According to a recent study, 90% of smartphone users in India use apps, which is close to 158 million as of today. The country ranks second only to the US in the usage of shopping apps.

By going App Only, Myntra will further strengthen the core value proposition of helping people “Look Good”. There has been an incredible customer responseto the fashion focused content & services such as style solutions by stylists, Look Good tips &curated offerings backed by a wide selection of brands. The company plans to take the next step by bringing a whole new experience to its users through a rich set of features that would enable discovery and consumption of fashion products, content and services - personalized to individual’s need, taste and choice.

Speaking on this occasion, Sachin Bansal, Co-Founder & CEO, Flipkart, said, “There has been a tremendous growth of smartphones in India & it will continue to multiply over the next few years. Consumers' are shifting fast to smart phones for commerce and information consumption in a big way. Smart phones with apps are becoming utilities that consumers access constantly for their various needs on a daily basis. We are already seeing the development of mobile-based commerce, which will be the most powerful, personalized, intuitive & inclusive market. It’s a great step that Myntra has taken towards creating a differentiated experience that will generate customer pull and make it a one stop solution for all fashion needs.”

According to Mukesh Bansal, CEO, Myntra & Head of Commerce, Flipkart, “We are immensely pleased to announce our transition to an app only platform and promise a very exciting & new age shopping experience to our customers. Fashion is a very personal experience. We believe that only mobile can truly deliver this experience as it captures user’s lifestyle and context in manner that no other medium does. Think of all the hardware and software features that one can leverage like camera, contact, location etc. to understand the user’s context and deliver the experience that is deeply personalized”, he added.

Read the rest of this entry

VBuy.in - Pricing Comparison Search Engine Launched

India’s first map based product and pricing comparison search engine of trusted local retailers, VBuy.in announced its launch. VBuy.in is a product of VS Online Services Private Limited, a technology company passionate about new technology and like to engage with businesses, which are equally passionate. This portal is a perfect source for providing accurate information about nearest retailers’selling electronics, mobiles & tablets, computers & laptops and Home & Kitchen products.

Being India’s first map based product and pricing comparison portal VBuy.in is planned to address the queries related to product categories initially by providing a ROBO (Research Online Buy Offline) site. The categories given on the website are wide and help buyers in saving their time which they may waste in going from one shop to other.

Mr. Sivakumar Anirudhan, founder & CEO, VBuy.in delighted at the launch and said, “VBuy.in is a Software that works as a Service platform, exclusively for local brick and mortar store and small business owners. Opening an Online platform for each brick and mortar store, needs huge initial investment with additional operational and maintenance cost. Also, consumers don't get time to visit all sites for each of the products they need to buy. VBuy.in’s goal is to increase sales for retailers, locally owned business through VBuy.in platform and amazing shopping experience for buyers.”

VBuy.in is a win-win situation portal for both customers and retailers. On one hand, customers can contact directly with their nearby stores using VBuy.inportal and utilize it for negotiating the price of required products with the retailer. While on the other retailers would never miss their nearby customers by making their local presence strong. The android app of VBuy.in will also be launched soon.

Read the rest of this entry

Saiesta.com launches Multi-Hued Scarves

When riot of colors is a welcome sight, when different hues take centre-stage, it is the festival of Holi which is knocking at the doors. To celebrate colors and the liveliness they bring into our lives by breaking the monotony, Saiesta.com, the online fashion retailer, has launched its multi-colored scarves collection, which is stroked with elegance and an air of sophistication.

The for-all-season collection fits well with any occasion and enhances look of any style and attire you adorn. Made out of pure Viscose Georgette fabric, the scarves are extremely soft in use and flow smoothly.

The reversible scarves have an array of colors, targeted to suit the taste of a vast audience. If they display a variety of vibrant hues, their intricate designs and patterns make them unique. The scarves have digital prints inspired from different cultures and traditions from across the globe. The references have been drawn from Turkish tiles and textiles, Chinese blue pottery, Japanese shibori, tapestry weaving, kalamkari, gypsy mirror work from ancient Kutch, batik, and French paisleys.

“As Holi is round the corner, we thought to time the launch of our colorful scarf collection with it. The festival is all about colors and our collection displays myriad hues and shades, making it perfect for us to launch our scarves now. The colors subtly enhance the designs and the overall look of the scarves. Our scarves can go well with any occasion and lift by a notch any style,” said Sonal Abrol, Chief Operating Officer, Saiesta.com.

To further augmenting the appeal of the scarves, they are decorated with vibrant and interesting tassels and beads. The designing team minutely decides the color contrast in the scarves, apparent from the eye-catchy and amazing color schemes that are on offer from Saiesta.

Saiesta.com is an initiative by leading Indian garments manufacturer Saivana Exports Pvt Ltd, and has rolled out a one-stop online shop for clothes and accessories for multiple occasions revolutionizing the way women’s wear is sold in urban India.

It is the country’s first Income Generating Fashion Portal, which offers entrepreneurial opportunity to women while providing them a one-stop shop for clothes and accessories for multiple occasions.

So this Holi, let the riot of colors not end, instead keep the colors splashing all round the year with Saiesta scarves.

Read the rest of this entry