Lifestyle Chat-app 'n-gage' launched in India

Hyderabad, Oct 12: India: n-gage, world’s first 360 degree lifestyle chat-app was launched today in India. This is the most advanced and latest messaging app which comes with innovative features allowing its users to enjoy rich messaging across any other messenger apps. n-gage aims to bridge the gap and connect people, make new friends and learn new things by making it available to all, regardless of whether users have a smartphone or not, and without compromising on features.

 “We are delighted to announce the launch of n-gage in India.  With our efforts to enrich everyday communication, we decided to develop a360 degree lifestyle chat application. This app will enable Indians to experience rich personalised messaging, file sharing and have video calls in a way never seen before. Through this app, we envisage to change the way people communicate.”says Mr. Ajit Patel, CEO & Founder of n-gage.

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Myntra becomes App only to Build a Transformational Shopping Experience

Business news: Bengaluru, May 12, 2015: Myntra today announced the company’s transition to an “app only” platform, marking the end of desktop and browser based shopping. With mobile-based commerce emerging as the next biggest opportunity, Myntra has taken a step towards creating a differentiated shopping experience for its consumers, which will be individualized and engaging.

The rapid expansion of smartphones from 120-140 million in 2014 to 600-700 million in 2020 will provide the base for creation of an inclusive market unprecedented in the history of fashion shopping. Mobile apps are taking utilitarian role in users’ life by being the default mode of accessing and consuming internet services. According to a recent study, 90% of smartphone users in India use apps, which is close to 158 million as of today. The country ranks second only to the US in the usage of shopping apps.

By going App Only, Myntra will further strengthen the core value proposition of helping people “Look Good”. There has been an incredible customer responseto the fashion focused content & services such as style solutions by stylists, Look Good tips &curated offerings backed by a wide selection of brands. The company plans to take the next step by bringing a whole new experience to its users through a rich set of features that would enable discovery and consumption of fashion products, content and services - personalized to individual’s need, taste and choice.

Speaking on this occasion, Sachin Bansal, Co-Founder & CEO, Flipkart, said, “There has been a tremendous growth of smartphones in India & it will continue to multiply over the next few years. Consumers' are shifting fast to smart phones for commerce and information consumption in a big way. Smart phones with apps are becoming utilities that consumers access constantly for their various needs on a daily basis. We are already seeing the development of mobile-based commerce, which will be the most powerful, personalized, intuitive & inclusive market. It’s a great step that Myntra has taken towards creating a differentiated experience that will generate customer pull and make it a one stop solution for all fashion needs.”

According to Mukesh Bansal, CEO, Myntra & Head of Commerce, Flipkart, “We are immensely pleased to announce our transition to an app only platform and promise a very exciting & new age shopping experience to our customers. Fashion is a very personal experience. We believe that only mobile can truly deliver this experience as it captures user’s lifestyle and context in manner that no other medium does. Think of all the hardware and software features that one can leverage like camera, contact, location etc. to understand the user’s context and deliver the experience that is deeply personalized”, he added.

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Frankly.me is app that may connect you to your Bollywood idol

At a time when the whole country is abuzz with news and gossip about the Delhi assembly elections, wouldn't it be cool for any citizen to talk to the two main CM candidates, Arvind Kejriwal and Kiran Bedi? The newly launched Frankly.me allows people to do exactly that. The app tries to diminish the gap between common people and celebrities by bringing well-known people on its platform and allowing users to ask questions.

When it comes to connecting to the followers, most celebrities, actors, and politicians have taken the stage to social media, but it becomes a moot point when the conversation is one-sided as the people don't get a chance to ask questions or respond directly to the person. This is the problem that Frankly is trying to solve. A user can ask a question to any of the personalities listed on the app. The selected question then gets answered by the respective person, say a politician, actor, or author.

Another difference between something like Twitter and Frankly is that the answers on this app have to be in video format. This means you know that your question is getting answered by your idol and not by a person employed to write emails. For example, a tweet by Salman Khan may not actually be written by the actor. But on Frankly.me, the interaction becomes more personal as the celebrity in question has to answer with a selfie video. Interestingly, the selection of a question to be answered is 'diplomatic'. Other users can up vote a question. Thus the most up voted, or most asked questions, are usually answered by celebrities.

Frankly.me sports a user-friendly UI. You can discover celebrities using Frankly in 'Discover' tab and select the ones you want to follow. The chosen ones will then be shown in the 'Feeds' tab. Each profile has an 'Ask' button next to its name.

Launched in December, 2014 Frankly.me has a current user base of about 50,000. Moreover it has roped in over 213 famous personalities, including politicians Arvind Kejriwal, Kiran Bedi, and Ajay Maken. Also singers/musicians as Mahalaxmi Iyer, Tochi Raina, and Shafqat Amanat Ali are there to answer routine or difficult questions. The app has been updating the list continuously, some recent addition can very well be called inspirational to youth. Frankly.me has brought in poet and lyricist Javed Akhtar, author Sandeep Unnithan, young wrestler Sangram Singh, and Snapdeal co-founder Kunal Bahl.

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