HomeShop18 launches ‘18 Shringaar’

New Delhi, October 10, 2015: Its new, its revolutionary and it is the first time ever on any television shopping channel in India. HomeShop18, India’s first comprehensive television shopping channel also available on the web and mobile, is all set to create history yet again with the launch of ‘18 Shringaar’, a makeover show for women. The products featured during this show will give a complete new look to women this festive season. This ‘not to be missed’ new lifestyle show will be launched on 12th Oct ’15, 1 PM onwards is all set to inspire today’s women to adorn themselves with the latest products and trends to get that perfect look they’ve always wanted.

The show aptly called ‘18 Shringaar’ will feature three products that will offer one complete look in a single show, an innovative concept, for 6 days a week. Hence, 18  products in a week or 6 makeovers or complete new looks. This first ever ‘makeover show’ by any television shopping will guarantee an extra tinge of glamour to the wardrobe of shoppers.

Speaking on the show, Mr. Vikrant Khanna, Chief Operating Officer Homeshop18 said, “HomeShop18 has always been at the forefront of innovation. With the launch of 18 Shringaar, we maintain our pioneering status by launching the first ever makeover show on any Indian television shopping channel. The show is poised to bring another wave of disruption in the Indian television shopping segment and alter the way Indian consumers perceive  virtual retail. The show targeted at women, our core customers will offer products that are specially designed to fulfil an aspirational look   with respect to their personal style statements.”

“With the onset of the festive season 18 Shringaar focuses on the latest fashion and trends that our customers across India can replicate to get anew dazzling look,” added Vikrant  Khanna.

Products available on 18 Shringaar will be centred around a particular theme every day and will feature categories such as apparel, jewellery, beauty and footwear. Every show will have a central theme that will focus on a particular look for that day and all products will be in-line with that theme. The looks curated during the shows will range from Bollywood Diva to College Look to Office and many more.

So if you have been waiting for the right opportunity to give yourself a stylish makeover without burdening your wallet, here’s your chance. Tune into Homeshop18 12th October, 1p.m.  onward and gift yourself a completely new look this festive season!

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Myntra becomes App only to Build a Transformational Shopping Experience

Business news: Bengaluru, May 12, 2015: Myntra today announced the company’s transition to an “app only” platform, marking the end of desktop and browser based shopping. With mobile-based commerce emerging as the next biggest opportunity, Myntra has taken a step towards creating a differentiated shopping experience for its consumers, which will be individualized and engaging.

The rapid expansion of smartphones from 120-140 million in 2014 to 600-700 million in 2020 will provide the base for creation of an inclusive market unprecedented in the history of fashion shopping. Mobile apps are taking utilitarian role in users’ life by being the default mode of accessing and consuming internet services. According to a recent study, 90% of smartphone users in India use apps, which is close to 158 million as of today. The country ranks second only to the US in the usage of shopping apps.

By going App Only, Myntra will further strengthen the core value proposition of helping people “Look Good”. There has been an incredible customer responseto the fashion focused content & services such as style solutions by stylists, Look Good tips &curated offerings backed by a wide selection of brands. The company plans to take the next step by bringing a whole new experience to its users through a rich set of features that would enable discovery and consumption of fashion products, content and services - personalized to individual’s need, taste and choice.

Speaking on this occasion, Sachin Bansal, Co-Founder & CEO, Flipkart, said, “There has been a tremendous growth of smartphones in India & it will continue to multiply over the next few years. Consumers' are shifting fast to smart phones for commerce and information consumption in a big way. Smart phones with apps are becoming utilities that consumers access constantly for their various needs on a daily basis. We are already seeing the development of mobile-based commerce, which will be the most powerful, personalized, intuitive & inclusive market. It’s a great step that Myntra has taken towards creating a differentiated experience that will generate customer pull and make it a one stop solution for all fashion needs.”

According to Mukesh Bansal, CEO, Myntra & Head of Commerce, Flipkart, “We are immensely pleased to announce our transition to an app only platform and promise a very exciting & new age shopping experience to our customers. Fashion is a very personal experience. We believe that only mobile can truly deliver this experience as it captures user’s lifestyle and context in manner that no other medium does. Think of all the hardware and software features that one can leverage like camera, contact, location etc. to understand the user’s context and deliver the experience that is deeply personalized”, he added.

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Anant Fresh will play a major role to organize the retail industry in Haryana

Anant Fresh will play a major role to organize the retail industry in Haryana and to provide quality goods at affordable price at doorstep.

•  Anant Fresh will invest Rs.100 cores in next 3 years and generate employment for more then 2000 people.
•  Anant Fresh is delivering all the daily use goods at the door step of consumer on a single call or email order, Services has already started in entire district of Sonipat, will capture other cities very soon.
•  B2B wholesale retailing by Anant Fresh provides a easy and comfortable solution to all the shopkeeper (Kirana store) of Haryna, which saves times and money, covering more than 200 shops every day.

Haryana: Haryana’s own retail company, Anant Fresh Pvt. Ltd has started its successful operation in the region and launched its first super market store at Kundali and also started e-commerce (online shopping) services for the customers.

Beside this company has also started its wholesale retailing concept in nearby area of Sonipat and delivering products to more than 200 kirana stores on daily basis, said Anant Fresh Managing Director Mr. Manoj Kumar Khatri in a press conference held at Hotel Bulbul, Sonipat, Haryana.

I belong to a village of Haryana and born and brought here and worked with no of multinational companies in India and other countries. I found there is a very big opportunity for the organized retail market in the region. Not only young generation but also other people also wants quality and branded products to use but there is not a easy accessibility of such stores or services in Haryana which can deliver the product of their choice.
 

As last one decade states scenario has changed, consumer behavior, buying habits, preferences are changing day by day so we at Anant Fresh wants to full the modern and cultural requirement of the people and give easy and comfortable solution in their style and taste.

We have launched a complete shopping solution for the common people and also for the shopkeeper at Anant Fresh, starting with the physical shopping with store, virtual shopping with phone and website and wholesale shopping with our B2B retailing concept. With the use of latest technology, inventory management, modern warehouse and logistic system we are trying to give a international standard shopping experience to the customers, added Mr. Manoj Khatri.

Talking about the expansion plan he said said “In first stage our focus is Haryana and will open 10 more retail stores in the region by end of this financial year. Some of the stores would be company owned and some would be franchise in the areas like Panipat, Hisar, Kurushetra, Sirsa, Bhadurgarh, Rohatak, Gurgaon, Rewari, Jeend, Faridabad, Palwal etc. And will provide shopping and home delivery services to the entire state very soon, even the rural area as well. We are also planning to add fashion garment and lifestyle accessories, fresh vegetables and households goods in our bucket in next few months.

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Eristona Spokesperson Profile Shagun Chadha, CEO

Eristona Spokesperson Profile Shagun Chadha, CEO

Shagun Chadha is the CEO of Ersitona where she seamlessly overlooks all creative as well as executive operations.

With his innate flair for fashion, she heads the design team by forecasting trends and buying products accordingly.

She also steers the day-to-day operations, manages employee functions, plans the website’s layout and helms the brand presence in important exhibitions across the country.

Shagun incepted the idea of Eristona as an interactive space where patrons could read about the latest in fashion trends and buy what they like.

From its birth as a small concept, she has maneuvered the company’s growth as a leading web portal selling the most stellar jewellery pieces pan-India.

Going forward, Shagun wants to take the Eristona label into the global market and firmly establish its position as the most sought-after international destination for statement, imitation and costume jewellery pieces.

Her focus is on building a name that is a hallmark of cost-effective yet high-quality products.

Being a socially-sensitive entrepreneur, Shagun is in talks with the NGO, Muskaan, to involve differently-abled children in making bags for the Ersitona brand name.

She also wishes to foster collaborations with renowned celebrities and stylists to give the brand the right impetus and to make the Eristona experience accessible to fashion lovers across the globe.

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Eristona.com - The optimum of affordable fashion

Eristona.com, founded in March 2014, is the veritable go-to online portal for the most stunning pieces of statement, artificial and costume jewellery. Based in New Delhi, the portal offers a wide range of Necklaces, Earrings, Bangles, Bracelets and Rings. Apart from this, the website also features a category called the ‘Golden Stone Collection’ which offers real stone jewellery.

It indulges its buyers with various simple and statement pieces that are chic, gorgeous and elegant all at once. Ersitona’s brand proposition is to provide patrons with fashionable ornaments that are a perfect blend of value for money and superlative quality.

The website is absolutely user-friendly and allows the buyers to browse through hassle-free. Each category is further divided into sub-categories which make it easier for the customer to identify the link to the kind jewellery they wish to buy.

The comprehensive range of collection also ensures that there is something for everyone. Each ornament epitomizes the latest trends along with exuding feminine grace and stylish panache. Presentability is one of the core focus areas of the Eristona brand with products that are packaged very tastefully to please the customer right from the onset.

Offering a wide range of variety with a pan-India presence, the website targets fashionable women across the age groups of 13 to 60. Giving its services a personal touch, the company reaches out to its users through calls or e-mails to confirm that they get what they wish for. It also encourages them to give reviews and testimonials so that the website can bring in more products to cater to the specific demands of its consumers.

With a team of young and dynamic professionals, it aims at becoming the household name in fashion jewellery in India. Ersitona also plans to venture into the international market soon and envisions being the ultimate global destination for fashion jewellery.

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FashionAndYou.com launches “Lounge” - Brings the best in international fashion at unbelievable prices

FashionAndYou.com launches “Lounge” - Brings the best in international fashion at unbelievable prices

FashionAndYou, India’s leading online fashion and lifestyle flash sales website has launched its exclusive“Lounge” section, giving the stylish patrons of the website access to the premium international & exclusive fashion labels at discounted prices.

Big international brands of the likes of Hugo Boss, Versace, Salvatore Ferragamo, Fendi, Coach, Porsche Design, Tory Burch, D&G, DKNY and exclusive designer labels like Garotas, Monica Ricci, Elite Goby, Dogo, Toms, Glam-a-Gal, Free Spirit and Hoodie Buddie are being featured in the Lounge, with many more in the offing.

From fashion apparel to resort Wear, fashion accessories to fine crafted footwear, the FashionAndYou “Lounge” will host a wide assortment of premium international & national brands, along with exclusive designer labels from world over.

The offering will cater to the customers who have an aspirational desire of owning great brands, great designs at great value.
 

Fashionandyou.com CEO, Aasheesh Mediratta said, “The launch of the “Lounge” is one step further towards our promise to provide our customers with a unique offering of global fashion & differentiated lifestyle brands at great prices. “Lounge”, with the best-in-class international fashion brands & exclusive designer labels caters to the customers who don’t have access to these premium fashion brands and would love to indulge in these brands.”

He further adds, “The response to the launch has been overwhelming and the proposition is already contributing to 5% of our topline. It’s an extension of our core value proposition of making premium fashion brands available at affordable prices.”

About fashionandyou.com

As India’s leading online flash website fashionandyou.com is a leader in Fashion & Lifestyle space. fashionandyou.com has partnered with high fashion and premium brands across fashion apparel, designer wear, handbags, footwear, watches, jewellery, fragrances and home décor. It holds 15+ new sale events per day on www.fashionandyou.com.

Fashionandyou.com boasts of one of the biggest social media footprints for e-retailers in India with a million plus fan base on Facebook. It is the first e-commerce website to achieve this milestone in the fashion and lifestyle segment worldwide.

Since its inception, fashionandyou.com has grown at a remarkable pace with almost 5.5 million members and growing in its more than 4 years of operation.

It delivers to over 10000 pin codes pan India and distribution centers in north and west India.fashionandyou.com launches over 15 new sales every day, enabling their customers to choose from a large variety of fashion and lifestyle products at up to 80% off.

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Mom's Favourite online fashion stop Fashionandyou.com is now all set to be Kid's favourite too

Mom's Favourite online fashion stop Fashionandyou.com is now all set to be Kid's favourite too

Fashionandyou.com, India’s leading online flash website, has added a new category for kids to its repertoire. You can now shop for all your needs as well as those of your kids on the one-stop-shop of high fashion and premium brands.

The kids’ category will include the best of brands & offering across categories like ethnic and western apparel, footwear, home furnishings and skin care items.

FashionAndYou CEO AasheeshMediratta said, “At FashionAndYou, we have the privilege of serving a large and loyal customer base. With the addition of Kids category, our valued customers will be able to shop for themselves and their children from a single destination.

The category will showcase curated offerings across branded fashion, footwear and home accessories for kids at great prices"

In tune with FashionAndYou’s core value proposition, the offering is discounted and is mostly in branded space for children. For now, aspecialised international offering of niche global brands is available in the Infant-to-12 year old category.

However, by the start of next year the flash website is planning to host sales for teens as well, making them an ultimate stop-shop for all the lifestyle needs of customers and their families.

FashionAndYou has brought on board only the most well-known brands in kids category to be showcased through daily events / sales. The brands showcased include discounted offering from Benetton, Crocs, Disney, Puma, Levi’s, Aveeno, Spiderman and Barbie. Like the other flash sales on the site, the kids’ category events will also last for 3-5 days and will offer discounts of up to 80%.

Style your little divas and rockstars with the carefully-curatededits of cool and stylish apparel from eclectic brands. Pickstylish additions for your child’s wardrobes while you shop for your own. Shopping for the whole family has never been this fun and easy as it is now with FashionAndYou!

About fashionandyou.com

As India’s leading online flash website fashionandyou.com is a leader in Fashion & Lifestyle space. fashionandyou.com has partnered with high fashion and premium brands across fashion apparel, designer wear, handbags, footwear, watches, jewelry, fragrances and home décor. It holds 20+ new sale events per day on www.fashionandyou.com.

Fashionandyou.com boasts of one of the biggest social media footprints for e-retailers in India with a million plus fan base on Facebook. It is the first e-commerce website to achieve this milestone in the fashion and lifestyle segment worldwide.

Since its inception, fashionandyou.com has grown at a remarkable pace with almost 5.5 million members and growing in its more than 4 years of operation. It delivers to over 10000 pin codes pan India and distribution centers in north and west India. The goal of the campaign is to highlight the fact that fashionandyou.com has over 20 new sales every day, enabling their customers to choose from a large variety of fashion and lifestyle products at up to 80% off.

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E-commerce blues: Online Sales Vs Retail Sales

E-commerce blues: Online Sales Vs Retail Sales

The mega sale advertisement in India has triggered question - whether the online sales would enough to impact high on retail sales.

E-commerce has been taking a giant share in business arena, where customer have been preferring to buy online.

Considering the traditional business model in India, this development could hit the retail market and small business units.

The technology advancement has made the shopping more easy and hassles free, and thanks to the E-commerce trade in India.

Now just browse the sites - online portals, chose your product and pay through any means , and some of those also allowing cash on delivery.

Now lets check, what it would be like if we go for shopping in traditional way - you will start you journey from home to market, reach the shop - chose the products, then you will pay and back to home.

Purchasing online could be more easy considering the purchasing at retail outlets or shops. Internet would help you know many more options to get best deals for the products your are looking for.

The impact of the e-commerce would be high on retail sales, as the number of internet users have been increasing rapidly in India.

The more number of internet users - more customers for the online shopping portals or e-commerce customers.

Just there is shift customers to e-commerce customers.

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