17th Edition of Bridal Asia on Oct 17-19

2015 is the 17th edition of   Bridal Asia, sub continent’s biggest bridal exposition.  Asia’s premium trousseau show is back with a bouquet of handpicked designers, jewellers and lifestyle experts, as they showcase a range of trousseau, jewellery, accessories, silver ware, lingerie, linen at Hotel Ashok, New Delhi.

Since its successful inception in 1999, Bridal Asia quickly established itself as a first of its kind destination for making bridal shopping, easy, contemporary, fun and accessible. The three-day exposition will unveil the finest collections of every conceivable requirement for the bride and groom – all carefully curated and put together painstakingly by top-notch names in bridal finery.

Fashion stalwarts from India and the subcontinent including Tarun Tahiliani,  JJ Valaya, Falguni & Shane Peacock, Manish Arora,  Vikram Phadnis, Rohit Bal, Honey Waqar (Pakistan), revivalist of Benarasi craft, Abha Dalmia will be seen sharing space with a host of talented home grown names and represent the new brigade of young couture talent such as  SVA,  Swati Ubroi, Nidhi Tholia, Ridhi Mehra, Sonali Guota, Arpita Mehta, Supria Munjal, Pooja Shroff , Anushree Reddy ,  Sahil Kochar amongst others .

Leading jewellery brands will come together to showcase their finery at Bridal Asia. Carefully curated by team Bridal Asia, each brand brings their unique cuts and stones, interpreted in varied regional forms from all corners of the country across Jaipur, Kolkata, Mumbai, Hyderabad and Chennai. Sajjante Fine Jewels, Birdhichand Ghanshyamdas Jewellers of Jaipur, Mehta Brothers are  some of the jewellers  who will be showcasing their wares along with the old regulars like Nemichand Bamalwa, Rawat Jewels, Khanna Jewellers , Umrao Jewels of Jaipur amongst other leading names.

Bridal Asia’s repertoire will also include lingerie and sleep wear from Intimate Street, skincare by Roots & Herbs, gifts by Béspoke Luxury Gifts, Home Jewels by Minjal J, accessory brands LOVE TO BAG by Ayushi Kanoi, 5 ELEMENTS, , Beau Monde  Annika Rucci with their signature jewelled clutches , rare Pasmina shawls from  Ahujasons, innovative card designs by Vani Raheja
Bridal Asia promises to be a one stop destination to fulfil all that a bride can dream of for her wedding.

Date: 17th – 19th October 2015
Venue: ­­­­­­­­­­­­­Hotel Ashok, New Delhi.

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Eristona Spokesperson Profile Shagun Chadha, CEO

Eristona Spokesperson Profile Shagun Chadha, CEO

Shagun Chadha is the CEO of Ersitona where she seamlessly overlooks all creative as well as executive operations.

With his innate flair for fashion, she heads the design team by forecasting trends and buying products accordingly.

She also steers the day-to-day operations, manages employee functions, plans the website’s layout and helms the brand presence in important exhibitions across the country.

Shagun incepted the idea of Eristona as an interactive space where patrons could read about the latest in fashion trends and buy what they like.

From its birth as a small concept, she has maneuvered the company’s growth as a leading web portal selling the most stellar jewellery pieces pan-India.

Going forward, Shagun wants to take the Eristona label into the global market and firmly establish its position as the most sought-after international destination for statement, imitation and costume jewellery pieces.

Her focus is on building a name that is a hallmark of cost-effective yet high-quality products.

Being a socially-sensitive entrepreneur, Shagun is in talks with the NGO, Muskaan, to involve differently-abled children in making bags for the Ersitona brand name.

She also wishes to foster collaborations with renowned celebrities and stylists to give the brand the right impetus and to make the Eristona experience accessible to fashion lovers across the globe.

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Eristona.com - The optimum of affordable fashion

Eristona.com, founded in March 2014, is the veritable go-to online portal for the most stunning pieces of statement, artificial and costume jewellery. Based in New Delhi, the portal offers a wide range of Necklaces, Earrings, Bangles, Bracelets and Rings. Apart from this, the website also features a category called the ‘Golden Stone Collection’ which offers real stone jewellery.

It indulges its buyers with various simple and statement pieces that are chic, gorgeous and elegant all at once. Ersitona’s brand proposition is to provide patrons with fashionable ornaments that are a perfect blend of value for money and superlative quality.

The website is absolutely user-friendly and allows the buyers to browse through hassle-free. Each category is further divided into sub-categories which make it easier for the customer to identify the link to the kind jewellery they wish to buy.

The comprehensive range of collection also ensures that there is something for everyone. Each ornament epitomizes the latest trends along with exuding feminine grace and stylish panache. Presentability is one of the core focus areas of the Eristona brand with products that are packaged very tastefully to please the customer right from the onset.

Offering a wide range of variety with a pan-India presence, the website targets fashionable women across the age groups of 13 to 60. Giving its services a personal touch, the company reaches out to its users through calls or e-mails to confirm that they get what they wish for. It also encourages them to give reviews and testimonials so that the website can bring in more products to cater to the specific demands of its consumers.

With a team of young and dynamic professionals, it aims at becoming the household name in fashion jewellery in India. Ersitona also plans to venture into the international market soon and envisions being the ultimate global destination for fashion jewellery.

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Embrace the ethnicity with a fascinating medley of festive jewellery

With the heavy traditional clothing worn on festivals, it is rather difficult to put on those long kept gold necklaces.

Eristona brings to you a solution to this with a heavy look yet light weight traditional range of accessory.

This festival flaunt your traditional outfit with a mix of contemporary fashion jewellery by the latest collection at Eristona.com.

Eristona is the epitome of affordable and effortless style founded by Shagun Chadha.

Carefully curated over countless hours and days, it consists of the perfect blend of pieces, all inspired by people and places from various parts of the world.

It blends contemporary styles with the age-old concept of personal adornment.

Consider this website your one stop shop to all baubles beautiful and affordable.

With the perfect blend of traditional and chic modern designs, glamorous yet very wearable – her collection ranges from Ethinc to New-age, and girlie to elegant pieces.

Earrings divided by dangling, neck pieces, bracelets & rings are some signature designs from ERISTONA.

A color fiesta can be seen through the vast palette used in Eristona's trademark color blending and blocking techniques.

A wide range of pastels and primary color tones are complemented with metallic hues, neons and antique textures to appease the contemporary Indian woman.

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Eid celebrations with eternal white platinum jewellery by ORRA

 

Elegant and understated, platinum jewellery is crafted to suit the taste of modern successful men and through the ages, men have preferred platinum when it came to jewellery. It is the metal of choice for the man who wants the very best, as jewellery has to be a reflection of his style, confidence and success.

Platinum is a naturally occurring white metal.From the time that it is mined, till the final product this pure metal is absolutely white. This natural colour will not fade nor tarnish with time.

The festive occasion of Eid al-Fitr or ‘the festival of breaking the fast’ marks the end of Ramadan, the Islamic holy month of fasting. On this occasion, ORRA’s range of eternal white platinum jewellery, which includes bracelets, rings and chains, is the ideal choice. The men’s platinum range starts from Rs. 30,000 onwards. Price is subject to vary depending on daily metal rate, metal weight and size and quality of diamonds.

Today, platinum jewellery suits the sensibility of the stylish and confident Indian man. Platinum appeals to the man’s sense of practicality as the metal withstands the rigours of daily life.Its innate strength matches the strong beliefs and principals that men stand by. This naturally white metal does not fade nor tarnish with time. It is a durable, dense and strong metal so it feels more substantial to the wearer as compared to other metals, and is yet understated, sophisticated and elegant.

Mr.Vijay Jain, CEO, ORRA says, “Platinum appeals to young men who prefer the classy white metal for its look and feel and the fact that it stays true to its colour or form for life. Considering men like simplicity in their jewellery designs and yet want a precious solid piece of jewellery, platinum fits in perfectly. With platinum, men believe they belong to a superior league of discerning style, exuberating confidence in all they do.”

Look for the Pt 950 engraving as a hallmark of purity on every platinum jewellery

In order to assure consumers of the purity of platinum jewellery, each piece of platinum jewellery comes with a Quality Assurance Card and bears the purity hallmark of “Pt 950” stamped inside the piece. This also serves as an assurance of a ‘buy back’ programme.

For further details log on to: www.preciousplatinum.in



About Orra

ORRA is India's finest jewellery retail chain, having spread its glow with 33 stores across 26 cities. ORRA has been at the forefront of design leadership and product innovation with 5 global design centres.

Along with its classic brilliantly cut diamonds which Orra is well known for, it has a host of designs in 22kt BIS Hallmarked gold jewellery and the rare and eternal Platinum. While Belgian diamonds have been Orra’s forte, the addition of 22kt gold jewellery, makes Orra a full service jeweller offering its customers a feel of the best designs and a total shopping experience. Solitaires are available in varied cuts and sizes. Innovation is the key to success is proven right with the introduction of the ORRA Crown Star, a 100 facet solitaire v/s the regular 57 facets. The precision with which the diamond is cut gives it a fiery unmatched brilliance.

For further information, please contact: Atul Malikram (+91 9827092823) atul@atulmalikram.in

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Rapaport International Diamond Conference 2013

The Rapaport International Diamond Conference (IDC) will be held at the Taj Lands End Hotel in Mumbai, India on Wednesday, August 14, 2013. The conference will focus on the future of the diamond and jewelry industry, with emphasis on the role of India. Topics will range from rough to retail as the best and brightest meet to discuss how to thrive in a rapidly changing and challenging global business environment.

Kent Wong, managing director of Chow Tai Fook, the world's largest jewelry company will be the keynote speaker. Mr. Wong's presentation is entitled "The Fashion Diamond Jewelry Market in Hong Kong and China."

Sandeep Kulhalli of Tanishq, India's largest jewelry company; Arnav Mehta of Bluestar; B. S. Nagesh of Shoppers Stop; Dr. Suresh Surana of RSM Astute Consulting; Sachin Jain of Forevermark India; Martin Rapaport and other leading figures will also be presenting.

"The global economy is under pressure as rapidly expanding developing countries normalize and mature markets battle recession. The international diamond and jewelry trade is undergoing fundamental changes related to sourcing, manufacturing, distribution, sales and prices. The Rapaport International Diamond Conference 2013 will focus on the strategies that firms can implement to ensure their growth and prosperity in the years ahead," said Martin Rapaport, chairman of Rapaport Group.

Registration is available at www.diamonds.net/idc, and via email at idc@diamonds.net.
source: Business Wire India

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Commemorate the auspicious occasion of Eid with eternal white platinum jewellery

Press Release

2 August, 2012: Celebrate the conclusion of the last day of Ramadan with the white luster of platinum jewellery. The pure metal’s eternal and everlasting qualities make it an ideal choice to celebrate the special occasion of Eid. The denser, heavier and stronger attributes of platinum makes it the most desired metal amongst the men. The natural white colour of platinum does not fade or tarnish with time and thus can be treasured for a lifetime.



Platinum appeals to the man’s sense of practicality as the metal withstand the rigors of daily wear. It is a highly precious and valuable metal and therefore satisfies the price and value consideration as platinum offers the wearer exclusivity and unmatched status.

The platinum range for men includes charismatic rings, striking bracelets and chains, just right for men of style. Textured platinum rings with smart patterns studded with flush set diamonds, in a subtle matte finish to add that extra dynamism to the ring. Geometric designs in bracelets, crafted with alternating matte and high polish links resulting from sheer genius. The platinum collection also includes light weight platinum chains, handsomely crafted for masculine sensibilities.



In order to assure consumers of the purity of platinum jewellery, Platinum Guild India Pvt. Ltd. has appointed Underwriters Laboratories (UL Inc, USA) to audit and monitor its Quality Assurance Scheme. Under this scheme, all authentic platinum jewellery in India comes with a Quality Assurance Card and bears the purity hallmark of “Pt 950” stamped inside the piece. This also serves as an assurance of a ‘buy back’ programme.


For further information, please contact:
Atul Malikram
9827092823

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