Celebrating Freedom with Coke Studio@MTV Season 4!

14th August 2015, Mumbai: This Independence Day is going to be very special, as Coke Studio@MTV joins billions of Indians in celebrating this momentous occasion like never before. As part of the special celebrations, the Independence Day episode will feature veterans like Salim-Sulaiman, Sukhwinder Singh, Gurdas Mann, Diljit Dosanjh Manj Musik and Raftaar along with several young and newly discovered . Watch these artists get patriotic with soulful tunes to keep audiences wanting more.

Salim-Suleiman and Sukhwinder Singh sing Peer Manaawan Challiyaan-having produced this track as an ode to the national flag, Tiranga Lehraye is penned by Sukhwinder Singh himself; and he sings it with equal flair. Talking about freedom and national pride, this tune is sure to leave audiences thunder-struck across the country.

Joining in to celebrate are India's premier hip hop talent, Manj Musik & Raftaar featuring Jashan Singh for Allah Ve. Produced by Manj Musik featuring a rap by Raftaar, this track incorporates soulful vocals by Jashan Singh. The song talks about breaking barriers and spreading love and embodies that no religion is bigger than the religion called humanity.

Punjabi legend Gurdas Mann, pens a song he had originally written and composed in 1982, called Ki Banu Duniya Da. He re-writes it here, featuring a stellar performance by current Punjabi superstar Diljit Dosanjh. This exclusive track, arranged by Jatinder Shah, sees a first time collaboration of these big names of Punjabi music, reiterating a message for the youth that speaks about not forgetting your roots, in this age of modernity. Especially picking on themes like drug-abuse, disenchantment amongst the youth and the future of our nation, the real punch is delivered through the lyrics written by Gurdas Maan himself.

Commenting on this episode, Debabrata Mukherjee, VP-Marketing & Commercial, Coca-Cola India and South West Asia, said “Coke Studio @MTV, an experiment in fusion music is a platform, owned by a community of millions of music lovers and to keep the legacy alive of always experimenting with fresh sounds, this time we have brought together musicians spanning different genres from Punjabi Hip Hop, Folk to Western in a way that only happens at Coke Studio at MTV.
The renditions will not only leave you spell bound, but also ensure to rouse the inherent feeling of patriotism as synonymous with us as a nation”.

Adding further, Aditya Swamy, EVP and Business Head, MTV said,”Music will always be the core of MTV and this show reflects that the core is alive and kicking. We keep pushing the boundaries on collaborations and this time the combinations of artists as well as genres has been incredible. We look forward to presenting this music across our broadcast and digital assets to celebrate our Incredible India, in this very unique Independence Special of Coke Studio at MTV”.

Speaking about their composition, eclectic music producer and singers, Salim-Sulaiman said-”For us, Coke Studio at MTV is a perfect example of a diverse amalgamation of great music. We consider this as a brilliant platform for musicians to collaborate. We have joined hands with Sukhwinder Singh this time and performed something extremely close to our hearts which we would otherwise never get to do. We hope people enjoy the music as much as we did conceptualizing it.”

Versatile music producer and singer, Sukhwinder Singh – “Coke Studio is an experimental musical program and it creates opportunities for artists to do completely new things. I am really glad that they have created an episode for Independence Day which is again creative and full of music.”

Music sensation and versatile composer, Gurdas Mann – “It is my true honor and privilege to be a part of music platform like Coke Studio at MTV. Composing a song which reiterates and speaks to the youth about not forgetting your roots in this age of modernity has been an enriching experience. Especially picking on themes like drug-abuse, disenchantment amongst the youth and the future of our nation. This will be one of my most memorable collaborations in years to come.”

A beacon of independent music and electrifying rapper, Diljit Dosanjh-“It is one of those biggest moments of my life when I am speechless on the kindness of babaji towards me. I am not even close to the eminence of legendary Gurdas maan ji and imagine not only the opportunity to perform next to him but Coke Studio@MTV has given me a moment to preserve and treasure. On the occasion of 15th Aug, I was offered to become a part of one of Maan sir's masterpiece which I have always loved and grown up listening to. This is not just close to my heart but also has a strong message that our generation and nation should feel attached to. We have tried to experiment and fuse Punjabi folk with ambient contemporary music that resonates with the youth of this country. We have tried to keep the music fresh and upbeat without being preachy. The issues we talk about in the song are very relatable”.

India's premier hip hop talent, Manj Musik & Raftaar-“We would like to thank Coke Studio@MTV for giving us an opportunity to contribute to the nation through our music. This single is special because this is the first time we are merging dance music, rap and sufi with some references from the great Kabir. We believe no one is born with a passport and this single is all about universal love”.

The tracks will be released on digital media on the eve of Independence Day. They will also be aired on MTV on 16th August, 2015.
Four years ago, Coca-Cola and MTV came together to start a music revolution, that brought together different genres of music across 15 languages and 450 musicians across the borders. In its fourth year now, Coke Studio@MTV, a music show that celebrates diversity and talent, discovers new sounds and breaks down the barriers is going to be unlike any of the earlier seasons anywhere in the world.
A show that is immensely popular on television as it is on the digital medium, Coke Studio@MTV has so far registered almost 2.9 Million Facebook fans and over 60 million hits on YouTube.
Coke Studio is the Trademark of The Coca-Cola Company, Coca-Cola and Coke are the registered trademarks of The Coca-Cola Company
Coke Studio @ MTV- season 1, 2,3 & 4 produced and broadcasted by Viacom 18 in association with Coca-Cola India Pvt. Ltd.

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Sunstrike Telecom launches Rage Freedom+ on Independence Day

New Delhi, August, 2014 : In the backdrop of India gearing to welcome its 68th Independence Day, Hong Kong-based Sunstrike Telecom has launched multi-function feature phone Rage Freedom+, a fantastic product with a superlative battery that can last upto 30 days on a single charge, promising its users total freedom from charging their phone, every day,

Rage is among the leading mobile phones brand in the country, with a thrilling range of feature phones & smart phones available at affordable price points. The brand is already ruling the semi-urban segment of the Indian market with its super popular Rage mobile series.

The sturdy light-to-carry product comes with 2.4-inch screen, digital camera with video recorder, Bluetooth and auto call recorder with separate name folders.

The GPRS/WAP-enabled phone, can store 500 contacts, and has memory support of up to 8 GB which will provide customers quick access to the Internet.

“We decided to launch a feature phone that provides our customers access to latest features at reasonable price. This bar phone has all the essential features and the 30-day battery back-up certainly makes it a must-have product for those who want freedom from charging their phones repeatedly. So there could not be a time more appropriate than the Independence Day for launching the phone,” says Mr. Chanpreet Singh, Managing Director, Sunstrike Pvt Ltd.

With this product, the company aims to bring under its fold young, smart and aspirational customers who are looking for a phone that offers all the latest features, unmatched style and reliability - allat a reasonable price.

About Sunstrike Telecom India

Sunstrike Telecom India is part of the Sunstrike International Group, a US$ 1.8bn global telecom industry major.

Sunstrike International has extensive interests in the mobile devices & memory cards’ distribution of all leading brands, end-to-end mobile trade-in solutions, and handset & accessories manufacturing under the Rage & OptimaSmart brands. Sunstrike International is a global leader in all its key business areas it operates in and the preferred partner of Tier 1 network operators & handset manufacturers globally.

Sunstrike India’s journey began in 2007, with the launch of Rage brand of handsets, and the company has since progressively gained market share to be among the top handset brands in the country and launched OptimaSmart range of smartphones in 2012.

Sunstrike continues to leverage its technological & design expertise, global sourcing & manufacturing knowledge to deliver the best in quality, latest technology, stylish & value-driven products. Sunstrike has launched more than 400 models and sold more than 4.6 million handsets under the Rage & OptimaSmart brands. The network has now spread to 18 states in India, driven by a nation-wide network of 300 distributors and 12,000+ retailers. An extensive network of 350+ after Sales Service Centres covers even the remote corners of the country.

Price Details: INR 1999/-

Availability: All the leading stores

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The Independence Day of India

By Jyoti Parida

The Independence Day 14th August 1947 is the glorious and most memorable day in Indian history. We can also say this day the day of freedom fighters because the blood they shed for this country became worthy on this day. This day should be a special day for every person who has taken birth on this land called India. This day is one of the three national holidays in India (the other two being the Republic Day on 26 January and Mahatma Gandhi’s birthday on 2 October) and is celebrated all over India and its union territories. This day is celebrated with flag-hoisting ceremonies, parades and cultural events. This is the day when India get freed from the British rule and become a sovereign nation.

On the morning of 15th August 1947, the First Prime Minister of India Jawaharlal Nehru unfurled the Indian flag with a speech on the ramparts of the historical site Red Fort in Delhi. This process is continuing till date. Twenty-one gun shots are fired in honor of the solemn occasion. In his speech, the Prime Minister highlights the achievements of his government during the past year, raises important issues and gives a call for further development. He pays tribute to the leaders of the freedom struggle. The Indian National anthem, Jana Gana Mana is sung. The speech is followed by march past by divisions of the Indian Army and paramilitary forces, and parades and pageants showcasing events from the struggle for Independence as well as cultural traditions of the country. Similar events takes place in state capitals where the Chief Ministers of individual states hoist the national flag, and parades and pageants takes place. In government and non-government institutions, schools and colleges conduct flag hoisting ceremonies and cultural programs. Major government buildings are being decorated with colorful lights. In some cities such as Delhi, Kite flying event is being organized on this day. On this day the sky of Delhi is filled with our national flags of different shapes and sizes. On this day the citizens of India express their patriotic feelings by using the national tri-color flag in different ways like- they use it on their attire, household accessories, vehicles, on wristbands, on coffee mugs and in many more innovative ways as they like.

The National flag or the tricolor flag or the Tiranga in Hindi are all same. The flag is based on the Swaraj flag, a flag of the Indian National Congress designed by Pingali Venkayya. The flag by law is to be made of Khadi, a special type of hand-spun cloth of cotton or silk made popular by Mahatma Gandhi. The right to manufacture the flag is held by the Khadi Development and Village Industries Commission, who allocate it to the regional groups. As of 2009 the Karnataka Khadi Gramodyoga Samyukta Sangha was the sole manufacture of the flag. The saffron color represents courage and sacrifice; white- truth and purity; green—peace and prosperity; and the Ashoka Chakra, a 24-spoke wheel in navy blue at its centre, represents the Laws of Dharma( righteousness). It is not just a piece of cloth but the combination of labor, sweat and blood of the freedom fighters. I think this tricolor speaks about the three stages that the freedom fighters crossed to bring freedom to our country India. First the courage they showed and the sacrifice they gave, second by maintaining the truth and righteousness from the beginning to the end and the third to bring the peace and prosperity to this country. It is the real honor of our country.

Now a days, as the entire scenario is changing like wise process of celebration is also changing and everybody is coming forward with families and friends to celebrate this important day. I think the souls of the great freedom fighters may feel happy by seeing all these and they may be satisfied for their achievements and sacrifices for this country. Oh! I wish I could be there and become a part in the great Marathon for freedom.

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Happy Independence Day

More that six decades, India has been celebrating her independence day on 15 August, every year. The day is  more special for the people of India – We the People of India, as mentioned in the Preamble of the Constitution of India. The spirit of freedom from British rule in our leaders gifted us the freedom a free country with entire freedom.

On 15 August, student of every school in the country participate in parade and hoist tri-colour national flag. Saluting the national flag is the highest regard that one can pay to the country and its pride on the day of Independence Day.

Independent India is very beautiful, we proud to be Indian and the world shows special attentions towards India and the people of India. No matter what is the growth rate or the development, we achieved independence and have been maintaining it successfully in the biggest democracy of the world.

India still in the phase of development, and it will become best country to live. Where the culture is the pulse of the nation and integrity is life. Unity in diversity is the best feature of India, which has been preaching the world a peace message.

Many leaders of this country have left their impression on the world, as they have been remembers across the globe today. The father of the nation, Mahatama Gandhi, was the greatest statesmen of the world. Gandhian principles and thoughts are followed across the world today.

India, a nation, where there is integrity, needs support of the people for more development in the day to come. In the field of education, Indian students have been on the top and the next generation is going to lead this country, making many success stories.

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