Sehwag and wife braces designer Akhilesh Pahwa

New Delhi, Sep 29: Akhilesh Pahwa celebrated five glorious years of his fashion line, ‘Akhilesh’ today in Connaught Place in New Delhi. Akhilesh, which is owned by Akhilesh Pahwa beautifully brings together ethnicity and vogue. The event was attended by Cricketer Virendra Singh, Ashish Nehra, Gautam Gambhir and R.P.Singh with their better-halfs. Along with this Managing Director of Asia Pac PPC Broadband Mr. Kuldeep Bakshi was also present in the event.

 The brand which was initially designed for Men has pushed the fashion envelope even further with its venture into Women’s clothing. Akhilesh is a contemporary line known for its sophisticated silhouettes. Every piece of apparel is designed and created to accentuate your move in comfort and style.

Akhilesh’s collection is a favourite amongst both commoners and celebrities alike.  And to mark this memorable day, the event was braced by popular faces of the Indian Cricket Team like Mr. Virendra Sehwag, Mr. Gautam Gambhir and Mr. Ashish Nehra, all of whom were accompanied by their spouses. Mr. Virendra Sehwag took it a step further by wearing one of Akhilesh’s collections which was a huge moment of pride for Mr. Akhilesh Pahwa. Speaking on the occasion, Mr. Pahwa said -“The last five years was a remarkable journey of creativity and Style and it could not have culminated in a better way than tonight. I feel extremely honoured and humbled at the presence of these great people who have made our country proud time and again. And today I feel one of them. I would specially like to thank Mr. Sehwag for honouring me by wearing one of my designs. I try to design for them because they are our real heroes.”

The ace cricketer was also seen to reciprocate to the Designer by saying – “The privilege is all mine. It is always fun to make fashion statements every now and then amidst wearing our jerseys on the field. While that is an honour, this is relaxation.” “And besides, it gives us an opportunity to wear designer outfits”, he remarked in a friendly banter.  Mr. Virendra Sehwag’s wife was also adorned in a beautiful gown designed by Akhilesh.

Akhilesh’s brand portfolio now includes a range of versatile designs from high-end trousseau to celebrity wardrobes. His latest addition has been his range of bespoke tailoring for added comfort. After a formal training in Design, Akhilesh launched his own brand, ‘Akhilesh’ in 2010. Continuously setting higher benchmarks for himself, Akhilesh opened his first International design studio in Dubai.

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Diva’ni Debuts in the Arena of Movie Costuming with Dawaat-E-Ishq

The inevitable truth about cinema and fashion is that they are eternally intertwined. Cinema offers fashion a much larger platform to display its beauty. India’s first cinema inspired fashion brand DIVA’NI joins force with Director Habib Faisal and debuts in the arena of movie costuming with Yash Raj Films’ highly anticipated movie 'Daawat-e-Ishq' starring Aditya Roy Kapur and Parineeti Chopra.

Combining the Indian textural grandeur with hand craft DIVA’NI draws inspiration from the Awadh region and brings to life the authentic Awadhi girl next door look and creates impeccable fashion for lead actor Parineeti Chopra. For Daawat-e-Ishq, Diva’ni has harnessed its extensive creative flair and outdone itself by reviving Mughal influences in simple yet impressive ways.

“Director Habib Faisal handed over a huge amount of creative control for Gulrez’s (Parineeti Chopra) wedding wardrobe and this collaboration stands to revolutionise the arena of costume for Bollywood movies... Khada Dupatta, Long Jackets, Brocade Pyjamas and Kurtas in bright colours with intricate hand embroidery, create the perfect flavour of Awadhi dressing. Signature wedding costumes for Daawat-e-Ishq has brought to the forefront the legacy of traditional Indian garments”-

Says Parinita Saluja, Head Designer DIVA’NI.



“ Of Parineeti's many opulent costumes in this movie there are pieces that have intricate embroidery which compliment her beautifully, and the tremendous workmanship that goes into making even a simple dupatta, is impossible to overlook” - adds Parinita .

About DAAWAT-E_ISHQ:

The lead actors in this movie, Aditya Roy Kapur and Parineeti Chopra look striking (even in everyday styles) thanks to the romance that Habib sir has provided with aesthetically curated fashion,
A deliciously romantic coming together of Gulrez “Gullu” Qadir (Parineeti Chopra) a Hyderabadi shoe-sales girl disillusioned with love because of her encounters with dowry-seeking men; and Tariq “Taru” Haidar (Aditya Roy Kapoor) a Lucknawi cook who can charm anybody with the aroma and flavours of his biryani and kebabs.In the clash of diametrically opposite but equally spicy cultures of Hyderabad and Lucknow, Gullu and Taru arrive at a “tuning-setting”, rewrite traditional recipes of love, crush old-fashioned world-view and make their own masaledaar albeli rangreli pichchar ... Daawat-e-Ishq!

Produced by Aditya Chopra, the film is written and directed by Habib Faisal. Music is by Sajid-Wajid.

Watch Love Happen Over Food on 19th September 2014!



About DIVA’NI:



DIVA’NI is India’s first cinema-inspired brand brought to you by YRF and KBSH Private Limited. DIVA’NI draws its inspiration from the legendary Yash Chopra, who put as much effort into draping his heroines, as he did in painting beautiful visual imageries on reel, his memorable cinematic artistry and costumes have catapulted many a heroine to a diva and enamoured a generation of cinema lovers.



In the same essence DIVA’NI brings out the diva in every woman, giving her the freedom to wear her mind, expressing her innermost feelings. DIVA’NI is freedom, inspired by fashion, film and femininity.



Find out more on: Facebook-DIVA’NIcouture | Twitter- DIVA’NIcouture | Website: www.DIVA’NI.co.in

About YRF



Yash Raj Films (YRF) is the leading player in the Indian film industry and India’s premier independent Studio conglomerate. The banner has produced and distributed some of the industry’s highest grossing films. YRF handles the global distribution of its own films, with offices also in New York, London and Dubai. With its own music and home entertainment labels, design cell and post-production facilities, digital, merchandising, licensing, marketing and talent management divisions, YRF also has its own state-of-the-art fully integrated Studio, producing a slate of films annually, making it an integral part of the India’s entertainment business.

The Studio recently announced its foray into the International space with YRF Entertainment which co-produced Grace of Monaco. The Film premiered at the 2014 Festival de Cannes.



Find out more on:

www.yashrajfilms.com|www.youtube.com/yrf|www.facebook.com/yrf|www.twitter.com/yrf |plus.google.com/+yrf | www.yrfstore.com



About KBSH Pvt. Ltd.:



Established in 1947, House of KBSH comes with a history as long as our country’s independence. Located in the heart of Delhi, KBSH evokes a legacy in making women happy and draping them in the most beautiful creations crafted on the six yards. Driven by the creative energies of the daughter of the house and Brand Director, Sanya Dhir ; KBSH sister concern, KBSH Pvt. Ltd. has joined hands with YRF (Yash Raj Films) to introduce India’s first cinema inspired fashion brand – DIVA’NI. With a vision to make Indian fashion a universal lifestyle statement, KBSH strives to boldly break the age-old stereotypes and instill Indian traditions and handicrafts in today’s modern lifestyle. With a focus of making current and traditional hand weave work, with best craftsmanship that defines the contemporary modern women.

Their kaarigars are spread to diverse places such as Benares, Lucknow, Kolkata, Uttar Pradesh, Orissa, Tamil Nadu and Rajasthan and workshops in Delhi and Mumbai, KBSH is fast creating its footprint all across India.

Find out more on: www.kbsh.co.in | www.youtube.com/kbshonline| www.facebook.com/kbshindia| www.kbshonline.com

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Are Beauty pageant just a way of objectifying Women

Fashion industry, fashion trends, and beauty related industries, such as cosmetics etc, have a very huge influence on today’s women. With the increase in the number of working women, and that too in the corporate sector, it has become a must for them to look up to date, and modern. So, to attain a confident and corporate look, it has become a must to adapt modern dressing style, and makeup, to a great extent.

Peoples dressing style and make up style change according to the time, place and need. Right from the attire you wear, your hair style, make up, jeweler, to the slippers that you wear should blend, that too with the time and occasion. With the changing times and changes in the society, and to get on in the work place and in the society and neighborhood, it has become a must to follow the trends in the fashion and make up and others, otherwise you will be treated as odd one out.

So, to keep up with the changes in time and in the society, women definitely follow the trends in fashion world and in the beauty world. In fact, new fashionable clothes and designs are created keeping in mind the needs of the various women, their life style and even age. Even new range of cosmetics and beauty care products are designed and made, keeping in view different age groups and their needs. Jewellery is no exception to this, a wide range of designer collections are available, depending on need and occasion. So, this is enough to state as to, how much, the trends in fashion and beauty influence women in the society.

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